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Google will be changing its algorithm again in the coming weeks. Google’s’ goal is to make the search results on Google Search as relevant and useful to the user as possible. They are getting close to the point when not only will their search engine know the meaning of words, but will also understand the context in which they are used. If you’re selecting topics based on what your audience would find helpful, you have nothing to be concerned about. You are doing content strategy right. However, Read more […]

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Not long ago, getting links to your site, and lots of them, was an important step in optimizing your site for search engine traffic. Not so true anymore. While it is true that as Dharmesh Shah stated “links make the internet world go around”, not all links have the same value. Since links are so important it makes sense that Google would provide incentives for links that help it deliver the most meaningful results. There are basically three kinds of links: outbound links, inbound links, and Read more […]

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