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Recently Google replaced Google Places with Google+ Local. One of the goals Google had in making the switch was to provide a platform where Google users can impact search results through their online reviews. Reviews are gaining importance in the way search engines locate you. Through Penguin, Panda, and Venus, Google has put the local into Local search. One of the main goals of the February updates was to help searchers with “more locally relevant predictions”.  One of the criteria Google now Read more […]

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Google Places is gone. It is being replaced by Google+  Local. This is the latest move by Google to integrate Google Plus with more features that allow users to interact and network. Google+ was launched in 2011. It initially generated considerable optimism as a social network that could threaten social media leader Facebook. However, once broad-scale access to Google + was available, usage statistics failed to match the pre-launch hype. By integrating local search and reviews, Google Plus hopes Read more […]

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Facebook’s new advertising format called Promoted Posts has just been launched. Promoted Posts allows Page administrators to turn any Timeline post into an ad that appears at the top of their Fans’ news feeds. This increases the chance that more Fans will see it, and that more of their friends will too. So who will this benefit? Well, first off, you must have a minimum of 400 fans to take advantage of Promoted Posts. For those who are not at that Fan base yet, here are a few quick ideas on how Read more […]

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