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Ah, the frustration. Nine hundred million Facebook users and only a hand full are fans of your business. Worse still, no is actively following your page or sending business your way. You decide, like many, that Facebook is probably not an avenue to increase business or sales. Before you delete your page or let it die a slow death through neglect, here are some pro-active steps that can give your page, and your business a boost. Step 1. Learn the competition. Take a look at your competitor’s page Read more […]

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Lately, I’ve written a lot about links and their impact on Search Engine Optimization. A topic of emphasis has been the distinction between strong, authoritative links and bad links. Strong, authoritative links are those that an actual human being has taken the time to approve.  Links are also considered strong when they are included as part of the fresh content in a page. This shows the relevancy of the link to the page content that Google is looking for. Bad, weak links are those that are automatically Read more […]

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I have this conversation a lot. I say to a new client “Do you have a Landing Page”. “Yes I do” is the answer, and he or she quickly navigates to their website. “That’s your website, where’s your landing page?” “It’s right here” they say pointing to the home page. And so it goes. Sadly, many business people don’t know what a landing page is, often mistaking the website homepage.  A landing page is a webpage that acts as a lead capture page. It allows you to capture a visitor’s Read more […]

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When it comes to Search Engine Optimization or marketing, much has been made lately of changes that Google has been making in its algorithm. The algorithm changes have devastated the popularity and search engine ranking of some sites and have helped others. Regardless of where your site stands in this new reality, the truth of the matter is still the same. When it comes to SEO, there are things you can control and things that you can’t. We’re going to talk about the things you can control. Completely Read more […]

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If you own a business and have a webpage, you have no doubt received emails from companies promising thousands of links to your site that will guarantee you a spot on page one of any online search. Hopefully, you have relegated those emails to your spam folder because that’s where they belong. Google is taking a hard line on unauthoritative links, crushing the ranking of some websites along the way. Here are some things Google is looking for and what you can do to avoid problems with your site. Paid Read more […]

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Now that many of us have finally figured out how to spell Pinterest along comes  Instagram. Instagram is a mobile application that is the brain child of Kevin Systrom, a college friend of Mark Zuckerberg’s. In fact, Zuckerberg invited Systrom to join him at Facebook when the social media site was still just an idea in Zuckerberg’s head, but Systrom opted to stay in school. That decision has resulted in Systrom becoming Silicon Valley’s, and Stanford University’s, latest internet billionaire. Instagram Read more […]

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