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Many times when I start working with a client, the first thing the client brings up is keywords. Some of them will say “I know all about keywords, my friend told me. I went on keyword tool yada, yada, yada”. Obviously, keyword research and keyword SEO is not that simple. If it were, I’d still be working for the Post Office. When it comes to SEO and how keywords affect SEO, there are things you have to consider. Let’s look at a few. What is the goal? This is important because the goals for Read more […]

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You hear the complaints.  You have them yourself. You post a great morsel of information on Facebook, and virtually no one sees it. Actually, about sixteen percent of your friends see it. So what’s going on? The culprit, if you will, is Facebook’s EdgeRank algorithm. EdgeRank was developed by Facebook engineers to weed out stories on its newsfeeds it deems boring, unexciting, or simply not worthwhile. What happens is this. Any status update, commenting on a friends update, tagging a photo, Read more […]

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