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If you have a website, there are certain questions you need to answer before developing an online strategy. Pertaining to search engine marketing, what keywords are you going to emphasize? What mobile strategy are you going to implement? What changes or enhancements are needed to improve business on your website? One of the best places to find answers is with competitor intelligence. Competitor intelligence is simply finding out what your competition is doing. There are many online tools that Read more […]

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10 years ago Google co-founder Larry Page said that the focus of the search engine giant was to “Get users out of Google and to the right place as quick as possible”. That, of course, is what we expect of a search engine. Today however, it appears Google is doing more of the opposite. It seems Google is focusing more on their own content creation and keeping users engaged with their own products and services. Google will tell you it’s “for the benefit of their users”. While there may be Read more […]

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SEO can be a pretty complicated subject; after all there are at least 200 “major” factors that Google considers when ranking websites. Each of these factors then comes with their own set of rules that a webmaster or business owner needs to learn in order to achieve search engine success.  This reality has spawned a whole industry of SEO professionals, dedicated to learning these rules and using their knowledge to help businesses and website owners reach the top spot. One of the ways that Read more […]

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