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Google, Panda, Penguin, Hummingbird. All terms that have lit the search engine landscape for some time. After all the discussion about algorithms and content, the number one task for any SEO program is still keyword research. Keywords remain the bread and butter of search engine optimization. Keyword research involves answering the question “What are my customers, prospects, or leads looking for”. Are you on the first page for the right keywords? If you aren’t appearing at the top of the search Read more […]

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If you’re unsure about marketing your business online there is one way you can cut through the fluff: When time is money, nothing beats pay per click, and here’s why: Imagine you are marketing a children’s toy store which is launching a new line of toys. You have recently created an ecommerce website to promote the products online and want to start an online marketing campaign in August to direct parents to the new toy offerings leading up to Christmas. Deciding just how to go about this can Read more […]

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By now most webmasters and business owners have become familiar with Panda. Google recently announced that they would be rolling out the latest addition to the search engine update, dubbed “Panda 4.1”. Panda 4.1 intentions are to introduce new metrics directly targeting “thin content” or low quality websites and prevent them from ranking well in the search results. Nothing new in itself, but another message for webmasters to focus on good quality content. The biggest losers seem to be sites Read more […]

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In June 2011 Google announced that it would be introducing “authorship markup” to search results, thus linking each piece of content on the web with its respective author. The stated reason for this was to confirm authenticity. Coincidently, or not, Google unveiled its Google+ social network that very same month. Now, after 3 years of testing authorship, Google came to the decision that it simply wasn’t providing enough value in return for the resources it took, particularly on mobile devises Read more […]

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