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Amazon is “biggest search competitor” – Google When thinking of Google’s competitors in the search engine market, you might think of Bing or Yahoo, or even Ask.com. You most certainly wouldn’t refer to Amazon as Google’s major competition. But it seems that is exactly what Google Chairman Eric Schmidt has done, naming Amazon as their “biggest search competitor” at a recent speech in Berlin. You might not think of Amazon when thinking search engines, but as the world’s largest online Read more […]

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Are you selling on the mobile goldmine? Few of us leave our home now without our smartphones. They have become a staple of our daily lives, becoming far more than a simple device used to communicate. By 2016 it is estimated that $45 billion will be spent on mobile advertising in the US alone It’s a large figure that can’t be ignored. Forward thinking businesses recognize that mobile is the new internet goldmine. Mobile commerce will continue to explode in 2015 and beyond. In fact, Google Read more […]

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An online presence is no longer a “nice to have”. Instead it is a necessity and a marketing staple of any business. The trouble is for many small business owners, the web can be a confusing, scary and even costly task. Especially for businesses that were successful before the internet. For many of those the question is asked “Why fix what isn’t broken”. Typically most people would start with a business website and then direct traffic to that site from social media, search engines, news Read more […]

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Take a look at the user base on Pinterest and one thing is certain. It’s a social network populated predominantly by women. In fact: 83% of the users on Pinterest are Women A staggering statistic especially when you compare it with Facebook’s 57% and Twitter’s 42% women’s population. Pinterest is by no means an exclusive women’s network, but it has largely been adopted as such and this is certainly echoed in the content and issues shared on the site. This can be seen through the most Read more […]

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