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When building a quality, high converting website, there are plenty of similarities between B2B and B2C. Focusing on just a few key areas could give your B2B company the edge it needs to dominate online. A well-executed business-to-business website can do the job of 100 sales people, nurturing quality leads and giving your company an authoritative online presence. If you are looking for ways to improve your B2B company’s online presence, try integrating these five essential elements in your B2B Read more […]

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A sudden drop in your websites search ranking can leave you lost and confused, there’s no one to tell you every time you drop a position and nothing really to tell you why.  So it can be hard to understand what caused your drop in rankings. Here are a number of reasons that your website might drop in search rankings and what to do about each. Google updates impacting your search ranking Competitors making gains Not doing enough of what Google expects Doing what Google forbids/does Read more […]

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Standing out on the first page of Google can be hard to achieve, there isn’t much space to play with so grabbing a searchers attention is often seen as a ‘fine-art’. Rich Snippets or “Structured Data” are here to make that job a little easier. Acting as a simple way website owners can stand out from the crowd & direct more clicks to their site. Structured Data is used to highlight vital information that is shown alongside your traditional search listing; for example upcoming Read more […]

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Any business that wants to compete on Google must now have a mobile friendly website, that’s a given. But just having a “basic mobile presence” doesn’t set you apart from the rest, nor does it help you to maximize the sales opportunities gained from reaching mobile shoppers. So while there are still thousands of businesses playing catch-up, here are 5 simple ways that you can stand out from the crowd, increase your mobile site conversions & start getting better results from your mobile Read more […]

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Google ads not performing? Not showing up?  Looking for ways to get more from your AdWords budgets? If you are looking for ways to get more from your Google ads one of the most effective steps you can take is to start using Google Ad Extensions.   They don’t cost any extra money to use and can increase your CTR with little effort needed. Extensions help your Google ads to stand out from the crowd & reach more eyeballs in the search results.  If you are yet to use extensions in your PPC Read more […]

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Why you can never Ignore SEO If you want to generate brand awareness, more sales & more visitors to your business website SEO is just one of the many techniques you could use online, as you probably know… For some however SEO is seen as a risk that should be avoided, with plenty of tales from businesses that have been burned by Google’s search updates in the past. Sure you can save yourself from spending hundreds or thousands of dollars improving your search ranking only for Google to Read more […]

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