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Book an Appointment Direct From the Search Results Over the past month Google has been testing a new feature which allows searchers to book an appointment direct from the search results. The search giant regularly tests new ideas for its flagship search engine, they are generally shown for a small number of search queries.  Many of these ideas don’t make it to light, however this latest poses some interesting questions. The proposed feature means that searchers can make a booking with a Read more […]

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There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and local SEO represent a serious opportunity for local brands to reach laser targeted customers, generate more brand awareness & increase sales for very little investment. Since Google updated their local search algorithm back in 2014 it has become far easier for Read more […]

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Looking to build a new website, or get more out of your existing site? A website can be an extremely valuable asset to any business; they are a relatively low cost & highly flexible form of advertising.  But what do you need for an effective website that generates a return on investment for your business? What makes a good website?   A good website gets to the point A good website should get to the point quickly.  When people visit your website they usually have an idea of what Read more […]

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When it comes to choosing the right SEO strategy for your business, it can seem like a bit of a minefield. Since SEO is often changing, any advice you find could be long out of date by the time you read it.  Even when you think you’ve got it right Google can quickly change the goal posts, pushing your site back down the search results, or even out of Google altogether… SEO is a long term strategy so no business wants to spend months on their SEO to find they’ve lost their rankings at Read more […]

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Wondering why your website is not performing the way you hope?  Is your website failing to generate new enquires, phone calls & sales for your business? If your day to day job isn’t online marketing it can be confusing to know where to start when you find your website is not generating the results you desire. No one can find your website? Visitors leave your site quickly after arriving Visitors don’t convert into paying customers   If any of these problems are true for Read more […]

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Analytics are essential to the success of any online marketing campaign. If you don’t know who is visiting your website, how long they spend on your site, or why they leave you could be wasting money down the pan, targeting people that are never going to buy from you. Google Analytics helps you to answer a lot of vital questions about your internet marketing efforts. These include: What pages on your site are most important? Where are your website visitors coming from? At what point Read more […]

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