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The latest online marketing news & opinion that matters to You

More and more marketers are turning to video to engage with their audience.  Who wants to read through massive blocks of text anyway?  Video takes up the whole screen on a mobile device, so you can almost guarantee you’ve got your audience’s attention.  Did you know for example that 70% of Youtube views come from mobile devices? Having an explainer video on your website can reduce confusion, increase trust and encourage people to take action. Did you know for example that Tweets with videos Read more […]

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When designing a new website or bringing life to an old one, eye catching visuals and something that represents your brand are key.  A website should clearly show what it is you do and encourage people to take action, whether that’s give you a call or fill a form on your site.  That’s all very well if you have traffic coming to your website, but if you’re building a company website for the first time, can you guarantee a constant influx of traffic? Businesses know they need a company website Read more […]

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Most businesses know that they need to be registered with Google my Business to be visible to their local audience across Google’s services.  However depending on the experience level with SEO, you may fill in your hours, phone number and basic information and leave it at that. When it comes to competing for local search real estate, there are a lot of factors that can make a difference.  Just one of those factors is the use and optimization of images. In Google’s eyes, images help to Read more […]

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Landscapers, swimming pool service companies, golf courses, ski resorts. What do they all have in common? Their businesses and activity is dictated by the season. Each of these businesses, and others, have entire months when business is not coming in. In terms of online marketing, what steps should a seasonal business take to leverage the downtime in the off season and to maximize profits when business is in season? Unfortunately, many owners of a seasonal business don’t do much at all. They exhale Read more […]

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How a start up can leverage a social media marketing campaign When it comes to social media marketing, startups, especially those that are operating on a limited budget, can use all the help they can get. A well run social media campaign can help a new business drum up interest, generate customers, and make sales. Social media offers an avenue for startups to capture some space in the minds of their audiences and from there make their way to their wallets. Startups have an important advantage. Read more […]

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How long should it take for your local SEO efforts to show results? One of the first questions business owners ask before starting with local SEO is “how long will it take”.  It’s important to remember that it takes time for good SEO to take effect, but exactly how long can you expect to wait before you start seeing results? There’s no “one size fits all” rule for SEO.  When you start seeing a return on investment can depend on a variety of factors, from the age of your business, Read more […]

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Small business owners and webmasters often forget SEO when building a new website The process of optimizing a website for the search engines begins with the first letters of code that get written for the site. SEO (search engine optimization) is not an afterthought. It has to be planned for and implemented from the very beginning. While many webmasters and ecommerce store owners know this, they still make mistakes. Or worse still, they ignore it. Mistakes made in implementing search engine Read more […]

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Hibu is an international company offering website design and online marketing services for local businesses big and small.  Operated by the Yellow Pages, Hibu relies on the brand of its parent company for trust.  Used by thousands of businesses across the world, you would be forgiven for thinking Hibu is your one-stop solution to your online marketing needs.  However Hibu isn’t necessarily the answer to all of your problems.  Take a look at our Hibu website review to learn more.   What Read more […]

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Product SEO Can Bring Huge Rewards for Small Businesses If you’re running an e-commerce website, you need to ensure that each and every page on your website fulfills SEO criteria that search engines look for and reward. The difference between an unoptimized page and an optimized one is obvious; more successfully completed transactions and more money in your pocket. An ecommerce site optimized for the search engines generates more traffic and engages visitors, increasing their chances of becoming Read more […]

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Penguin 4.0 is Live For the uninitiated, Google released search algorithm update Penguin 1.0 in April of 2012. It was designed to clean up Google search pages that had been littered by spammy websites. Spammy sites are marked by keyword packed, worthless content that has no practical or informative use to the visitor.  Google’s goal has always been to show the best, most useful results on their search pages. Penguin, and its predecessor Panda, have effectively relegated these spammy sites to Read more […]

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