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The web is a big place. In order for your business to have a voice and stand-out from the rest, you need to brand it effectively online. Ultimately, the responsibility for a brand’s web presence is the business owner’s, whether or not you employ a marketing agency. How can this be done?   Not by a click of your fingers, that’s for sure! In this article, we’ll explore several straightforward ways to brand your business online, building up your identity, uniqueness and ultimately Read more […]

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There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online.  They know that to be seen as a serious contender in today’s market, they need to not online have a presence on the internet, but be active in their online marketing efforts. Buy simply being online isn’t enough to guarantee an increase in business. Have you invested in web marketing but are yet to see any results?  YOUR NOT ALONE!   Why Your Web Marketing Isn’t Read more […]

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With so much content being published on Facebook every day, it’s no surprise that your posts should get lost in the crowd so easily. Over the past few years Facebook has been continually introducing updates to lower post reach, in favor of those that pay for ads. It’s not unusual for a business with 1,000 fans for example, to reach only 2% of their fans with a status update.  Despite the fact that Facebook still remains the largest social network by a clear mile, it has led many businesses Read more […]

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We are often told that to be successful online we need to embrace content marketing.  Content marketing helps aid your site’s SEO, gives you an outlet to promote our business and gives people a reason to stay on your website. Many of us heed this advice, only to find that we get nothing out of it.  If you have taken up content marketing only to find little or no return, you’re not alone. A 2014 study from Content Marketing Trends found that just 9% of b2b marketers found their content marketing Read more […]

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  Traditional local business directives such as the yellow pages have been in slow decline for some years now.  Instead consumers are turning online to find local businesses and local information.  They expect your typical local business to have a sophisticated online presence, on social media, in local directories and search engines. If your business isn’t there, you can’t do business with them, and chances are they’ll use a competitor instead! One of the easiest ways to increase Read more […]

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You’ve got this website, but it’s not getting you any results. What to do, what to do? Are you finding that your website isn’t generating the results you expect?  Have you invested in a website that doesn’t seem to give back to your business? There’s no doubt businesses need a website to compete today, but simply having one doesn’t guarantee you any leads of sales.       How can you get more leads from your website in 2016? Let’s take a look at some of Read more […]

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Everywhere you look, people are glued to their smartphones.  Whether you’re in a coffee shop, at a dinner party or walking down the street, chances are you’ll see someone intently engaged in their mobile phone. The average user now checks their smartphone 85 times each day. Mobile use had never been greater as we all become a nation of smartphone addicts. We’re never far from our beloved phone either; In a study by Jumio 72% of respondents in a survey reported to being within five feet Read more […]

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