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After weeks of research and editing, we are pleased to announce our latest publication: “Online Marketing Fundamentals” will be arriving soon.  Available to read at your leisure, completely FREE of charge!   A Guide to Online Marketing – For Local Businesses An up-to-date and cutting-edge guide on everything you need to get more business from the web. As more and more local businesses are beginning to take advantage of online marketing, we have put together this guide to help you do Read more […]

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Search Engine Optimization is a process used by millions of brands worldwide.  Big or small, organizations know that to compete in today’s digital market, they need to invest in SEO.  Top brands have whole departments dedicated to improving and maintaining their search position. But despite its popularity, SEO is not without its detractors.  What would be considered a modern day staple of business marketing for some is seen as an unnecessary expense for others. Search engine optimization Read more […]

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If you want to reach more customers online, you need to be on Google.  Most businesses realize this, but aren’t taking full advantage of the tools available to them. Google My Business is a free service making it easier for businesses to “be found” on Google.  These days 4 in 5 consumers search for local information on search engines, Google My Business makes sure your business is there when they do. The service helps to promote the local information people are looking for most, such Read more […]

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If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone . It’s a common sight for today’s local businesses, you search your business name and find that instead of your website at the top, Yelp or some other directory has taken its place. Sometimes businesses can be pushed so far down the page that 5 or more directory listings appear in front. Surely if you search for your business, your website should show up first? Sites Read more […]

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Looking to improve your local search ranking? If you’re a local business with a website, you need to know about the 3 pack. Getting in the coveted 3-pack will help you reach more local customers, stand out from your competitors and get more out of search engine marketing (in less time). The 3-pack (formally known as the 7-pack to make things more confusing), is found in local Google searches (See right). If a local search returns a 3-pack, it will always appear at the top of the page, Read more […]

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Like millions of others, you have probably realized by now that mobile can’t be ignored.    More consumers now search on their mobiles than desktops and businesses are starting to realize this.  If you ignore their mobile rankings, you’re ignoring a large chunk of your customers. The benefits of improving your mobile website rankings cannot be underestimated. 4 out of 5 consumers use smartphones to shop 70% of mobile searches lead to online action within an hour. Google Says More Read more […]

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Video marketing is often seen as an expensive, luxurious form of marketing, reserved only for big brands with equally big marketing budgets. When it comes to getting (and keeping) consumer attention, there’s little doubt video does the job.  Video marketing is bigger than ever, with online video accounting for a staggering 50% of mobile web traffic.  We just can’t get enough of those cat videos it seems. Beyond better bounce rates and having the rapt attention of your visitor, there are Read more […]

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We all know the impact of a bad review, but as local search continues to grow, what about their importance in SEO? Do reviews make a difference to your search ranking? Since Google introduced their Pigeon Algorithm, reviews have become increasingly important in SEO. Take a look at the first page of a local search, those at the top typically feature more reviews than the rest, there’s a reason for that. Good reviews are like a vote of confidence in your business.  They tell search engines Read more […]

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As if you need any more reason to go mobile friendly, Bing last week launched their mobile friendliness tool. Bing’s mobile algorithm follows Google which launched theirs back in April. The update is now clearly in view and should follow in the coming months. As the internet’s 2nd biggest search engine with a 20% market share, any changes to Bing will certainly have an effect on businesses. If your website is not yet mobile friendly, the update which should roll out on Bing in a couple Read more […]

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