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Everywhere you look, people are glued to their smartphones.  Whether you’re in a coffee shop, at a dinner party or walking down the street, chances are you’ll see someone intently engaged in their mobile phone. The average user now checks their smartphone 85 times each day. Mobile use had never been greater as we all become a nation of smartphone addicts. We’re never far from our beloved phone either; In a study by Jumio 72% of respondents in a survey reported to being within five feet Read more […]

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Like millions of others, you have probably realized by now that mobile can’t be ignored.    More consumers now search on their mobiles than desktops and businesses are starting to realize this.  If you ignore their mobile rankings, you’re ignoring a large chunk of your customers. The benefits of improving your mobile website rankings cannot be underestimated. 4 out of 5 consumers use smartphones to shop 70% of mobile searches lead to online action within an hour. Google Says More Read more […]

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Getting your website to the first page of Google is often seen as complex task for many business owners.  It’s seen as a long term strategy that requires a lot of time & resources to take effect. But if your business is wanting to compete on a local level however the odds are more in your favor. Since Google launched their ‘pigeon’ update in July 2014 it has become easier for local businesses to reach the coveted top spot in the search results.   Local businesses that aren’t Read more […]

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Thats a bold statement! Google has remained relatively untouched as the leader of search for over a decade. But if any organization is going to prove a threat, Facebook could be the one. If you wanted to search for something online the social giant probably wouldnt be your first choice on which to pose a query. Despite the goldmine of data it currently sits on, Facebook is not seen as an outlet for answering questions for online shoppers, researchers and other users. If CEO Mark Zuckerberg has Read more […]

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Google Mobile Update Will Impact Your Search Rankings If you sell online or simply have a website to that dislays your business information, starting on April 21, you may find your website moving up the Google search rankings. Or you may see a significant drop in traffic from a Google search. Acting on well documented frustrations from mobile users, Google announced their first mobile ranking update. Starting April 21st Google’s mobile update will enforce higher standards for all websites in its Read more […]

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Build your online brand in 2015 As 2015 rolls into full swing, you are probably contemplating ways to grow your business in the coming year? You may be mindful of the importance of building a strong and uniquely identifiable online brand.  But what are the best ways to go about doing that in 2015? Here are four of the best methods you should be using to increase your brand awareness in 2015 Fully Embrace Mobile   By 2016 it is estimated that 90% of local advertising will be served on Read more […]

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Are You Ready to Sell to the Multi-Device Online Shopper Perhaps this is you. You’re standing in line waiting to order lunch. While waiting you decide to check your email on your smartphone. You see a subject line “Great Deal on New Tablets!” It sparks your interest. When you get your lunch and find a seat, you pull your current tablet out and read the entire offer using the sandwich shop’s free Wi-Fi connection. You click the link in the email and explore the offer some more. When you get Read more […]

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Amazon is “biggest search competitor” – Google When thinking of Google’s competitors in the search engine market, you might think of Bing or Yahoo, or even Ask.com. You most certainly wouldn’t refer to Amazon as Google’s major competition. But it seems that is exactly what Google Chairman Eric Schmidt has done, naming Amazon as their “biggest search competitor” at a recent speech in Berlin. You might not think of Amazon when thinking search engines, but as the world’s largest online Read more […]

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In June 2011 Google announced that it would be introducing “authorship markup” to search results, thus linking each piece of content on the web with its respective author. The stated reason for this was to confirm authenticity. Coincidently, or not, Google unveiled its Google+ social network that very same month. Now, after 3 years of testing authorship, Google came to the decision that it simply wasn’t providing enough value in return for the resources it took, particularly on mobile devises Read more […]

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SEO, Search Engine Optimization, is a long term strategy. Over the long haul, it’s often cheaper than PPC or paying for a banner ad and the effects are long-lasting. After all, the benefit of a PPC or banner ad will only last for as long as you’re willing to pay for it. While there are no quick fixes in SEO, there are plenty of easy steps you can take to start making those search engine gains, giving you the added advantage you need. Here are 10 easy ways to make SEO gains that you can implement, Read more […]

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