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After spending time & effort building your list of prospect emails you want to do everything in your power to keep them, after all every lost prospect means you’ve got to find another to replace them! Some marketers who only think in the short term continually blast their promotions until they get results, or until their prospects start unsubscribing, whichever comes first. If you’re going to do this, you’re going to lose a lot of prospects and at that point you’re back to square Read more […]

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