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Google, Panda, Penguin, Hummingbird. All terms that have lit the search engine landscape for some time. After all the discussion about algorithms and content, the number one task for any SEO program is still keyword research. Keywords remain the bread and butter of search engine optimization. Keyword research involves answering the question “What are my customers, prospects, or leads looking for”. Are you on the first page for the right keywords? If you aren’t appearing at the top of the search Read more […]

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A few years back, before Google Panda’s introduction in February 2011, SEO was simpler than  learning the alphabet. Alright, maybe not that simple, but it still gave early adopters an easy ride to the top of the search engines. Traditional keyword SEO was very straightforward. Select your keywords, insert them into title tags and meta keyword tags, remember them, and repeat them a few times over the content. Add a few links, relevant or otherwise, and watch as your page reaches the top of search Read more […]

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Lately, the world has been experiencing fast, significant, and historic changes in the way people shop and the way businesses market themselves. Just a few short years ago, online businesses and marketing were an overinflated fad down-played by many businesses and marketers. Not so anymore. The last few years have seen the emergence of countless efficient and practical tools for businesses to utilize to help them grow sales and business. Very recently, the “next big thing” is happening as firms Read more […]

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Keywords or key phrases are central to good content and search results.  In fact, proper selection of keywords is essential to planning content strategy, which precedes content creation and content marketing. In the absence of a properly chosen list of keywords to target, your content will meander across topics and you will be unable to draw up a tightly cohesive content marketing plan. Let us take a look at the ways and means of determining the best keywords for your site. Begin by looking up Read more […]

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