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How a start up can leverage a social media marketing campaign When it comes to social media marketing, startups, especially those that are operating on a limited budget, can use all the help they can get. A well run social media campaign can help a new business drum up interest, generate customers, and make sales. Social media offers an avenue for startups to capture some space in the minds of their audiences and from there make their way to their wallets. Startups have an important advantage. Read more […]

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There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online.  They know that to be seen as a serious contender in today’s market, they need to not online have a presence on the internet, but be active in their online marketing efforts. Buy simply being online isn’t enough to guarantee an increase in business. Have you invested in web marketing but are yet to see any results?  YOUR NOT ALONE!   Why Your Web Marketing Isn’t Read more […]

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Are you looking for an alternative to Google Adwords?  Looking to get more out of your PPC budget?  Today we’re looking at how Bing can be a worthwhile opportunity for your business and the reasons you might use Bing Ads Instead of Google Adwords. With cheaper cost per click & less competition on average, Bing is a serious contender against the market leader Google AdWords.  Although Bing remains the second largest search engine after Google, it’s often forgotten about by marketers. Should Read more […]

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So you’re a small business person who recently realized that putting a webpage online is the best way for you to advertise your business and get new customers. You worked hard and/or paid good money to get the site up and running. It’s been a while now and still you have no new business. Your site is hard to find, and even when people do find it, they don’t call, write or seek to contact you. What is wrong?  Where are all the customers? Most business people overlook Search Engine Optimization. Read more […]

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Recently Google replaced Google Places with Google+ Local. One of the goals Google had in making the switch was to provide a platform where Google users can impact search results through their online reviews. Reviews are gaining importance in the way search engines locate you. Through Penguin, Panda, and Venus, Google has put the local into Local search. One of the main goals of the February updates was to help searchers with “more locally relevant predictions”.  One of the criteria Google now Read more […]

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Google Places is gone. It is being replaced by Google+  Local. This is the latest move by Google to integrate Google Plus with more features that allow users to interact and network. Google+ was launched in 2011. It initially generated considerable optimism as a social network that could threaten social media leader Facebook. However, once broad-scale access to Google + was available, usage statistics failed to match the pre-launch hype. By integrating local search and reviews, Google Plus hopes Read more […]

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Facebook’s new advertising format called Promoted Posts has just been launched. Promoted Posts allows Page administrators to turn any Timeline post into an ad that appears at the top of their Fans’ news feeds. This increases the chance that more Fans will see it, and that more of their friends will too. So who will this benefit? Well, first off, you must have a minimum of 400 fans to take advantage of Promoted Posts. For those who are not at that Fan base yet, here are a few quick ideas on how Read more […]

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You’re fast asleep at 2:00 AM when you are awoken with a Eureka Moment. You have just discovered an idea for a spectacular smartphone app. And you’re right, it is spectacular. In a year your app will be bigger than Angry Birds. But how do you get started? Getting a bold new mobile app idea is hard, but you’ve accomplished that. Now, how do you build it? That is harder still. Finally, how do you market it? That may be hardest of all. Most experts have agreed on some important, mandatory steps Read more […]

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What is Pinterest and how can it help me grow my business This is taken right from the pinterest.com website. “Pinterest is an online pinboard. Organize and share things you love”. Pinterest allows people to pin anything on virtually any subject on their virtual pinboard. Beyond that it allows users to view what other people have posted on their pinboards. This allows visitors to discover new things about topics that they may be interested in, or discover topics they know little about. Since Read more […]

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