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Elvinwebmarketing | Online Advertising | The First Steps to Getting on Page One of a Google Search

The First Steps to Getting on Page One of a Google Search

When thinking about advertising online, many business owners have questions about how to go about it.” Do I get my own site, or just list with an online directory. If I get my own site, how much will it cost? How will my clients/customers find my page? Do I want my website to be like a brochure or like an advertisement? What other online avenues are there? Facebook? YouTube? LinkedIn? How can I utilize these sites to increase business?”.

The answer as to whether you should have a web site is yes. After making that decision, the first question that needs to be asked though is ” What will my domain name be?”.  Most people choose their own name, or the name of their company when deciding what their domain name will be. For search engine purposes, it is much better to choose a domain that reflects what you do, the product you sell, or the service you provide. For instance if John Smith, owner of John Smith Appliance Repair in New York City, chooses http://johnsmith.com for his domain name, Google will only recognize johnsmith in a search. If Smith uses http://appliancerepairnyc.com or some variation, the chances of Smith’s company turning up in a Google search are greatly enhanced.

If you have a web site already, and feel your domain name is not search engine optimized, fear not. You can find a SEO friendly name, and use it on top of the current domain. So in this example, if John Smith bought the rights to both domains, and used them on his web page, the page would come up with either domain. FYI- appliancerepairnyc.com is a working domain. Its landing page is for Manhattan Appliance Repair. The domain in the navigation toolbar is http://manhattanappliancerepair.com. For the record, I do not know anyone at Manhattan Appliance Repair, have never used them, and I don’t endorse them.

So, now let’s take a look at the example below:

Note for the search string “pain relief dr. in ct”. The listing in yellow is a paid ad. The listings in the right hand column are Pay Per Click ads. The listing that begins “Doctors For Pain” begins the organic listings. Organic listings appear on the first page due to their relevance to the inquiry. The third listing down is a client of Elvin Web Marketing. Let’s take a closer look at that.First, notice that the domain name contains the description of what this business does. This chiropractor is in the business of relieving people’s pain. Note, as well, that the meta title has three pieces of important information for both the prospect conducting the search, and for Google. It has his location (Milford), what he does (pain relief) and how he does it (chiropractic). It also contains the name of his office.

Now look at the meta description under the domain name. You can see that it repeats the important information contained in the title, and adds two new important components. It has contact information, the phone number.  Most importantly, it has a call to action. “Call Milford, CT Pain Relief chiropractor Dr. Mark Pomerantz D.C., P.C. at (203) 874-2224”. If someone is searching for pain relief specialists in Connecticut, without clicking through to a web page, they have all the information necessary to reach a professional that can help.

So what’s so important about all of this. Well, the keywords are located in three different places, domain name, title, and description. The keywords in this example being pain, relief, and ct. Google spiders all of these areas looking for the keywords associated with an inquiry. The more they show up, the closer to page 1 you will get. There are protocols that must be followed, but we won’t get into that now.

There are other steps you need to take in order to consistently be listed on Google’s first page, but taking care of your domain name, meta title, and meta description is a good start. For more information, contact John (203)882-0171 or send an email to [email protected]. We are the source for online marketing advice for small businesses.

 

 

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