A call-to-action serves to encourage a visitor to take an action desired action. CTAs can be the filling of a lead generation form, subscribing to an email, or the purchase of a product or service. Calls to action are important because they act as the final step in the process of turning a visitor into a lead or a customer. Many business owners think the prospect should be sold on the merit of what you’re offering and, of course, the sterling copy that you put up. And yet, research shows that Read more […]

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Both online and offline businesses stand to gain by optimizing their presence on the internet for local SEO. Almost 43% of searches on Google have a local flavor. Two factors that have driven the growth of local SEO is the rise in mobile searches and the fact that Google factors location-related attributes in their searches. Here are six local SEO tips that you should employ to boost your website’s visibility on the SERPs. Create a Google+ Local listing. Google+ is basically Google Read more […]

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Some business owners are still dithering over how important it is to set up a mobile edition of their site. The obvious and concise answer is “very important”. There’s a huge upsurge in the number of people accessing social media and the net in general from their handheld devices. In fact, the Hummingbird algorithm came about to better serve the search behavior of internet users on the move. At the rate mobile traffic is growing, it won’t long until having a mobile-friendly site becomes a Read more […]

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