Business owners that run a successful business blog do two things right – they are committed to putting up great content and they measure their work. Putting up great content without tracking its progress through certain time-tested metrics is akin to driving fast to nowhere. Metrics tell you what’s working and what’s not. With this information you can steer your blog towards achieving your blogging objective. Here is a list of the truly important blogging metrics you should track – The Read more […]

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Keywords or key phrases are central to good content and search results.  In fact, proper selection of keywords is essential to planning content strategy, which precedes content creation and content marketing. In the absence of a properly chosen list of keywords to target, your content will meander across topics and you will be unable to draw up a tightly cohesive content marketing plan. Let us take a look at the ways and means of determining the best keywords for your site. Begin by looking up Read more […]

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