Google wants to provide the best results possible, but indexing pretty much all of the world’s web pages is no easy task.. Many observers have cited 2015 as the year to end SEO, but SEO is not dying, merely changing. Here is an introduction to the changing state of SEO and what it means for you and your internet strategy. This year, leading into 2015 and beyond. Technology & consumer behaviour are impacting SEO – It is not just a case of improving the search results to filter out the lesser Read more […]

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A few years back, before Google Panda’s introduction in February 2011, SEO was simpler than  learning the alphabet. Alright, maybe not that simple, but it still gave early adopters an easy ride to the top of the search engines. Traditional keyword SEO was very straightforward. Select your keywords, insert them into title tags and meta keyword tags, remember them, and repeat them a few times over the content. Add a few links, relevant or otherwise, and watch as your page reaches the top of search Read more […]

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When we talk about SEO, we usually make an assumption that we’re talking about Google, after all it holds some 67% of the search engine market. Your customers use it, you use it and so does everyone else. In regards to SEO we often forget that although Google holds such a staggering portion of the market, Bing, owned by Microsoft, firmly holds 2nd place with an 18% share. The remaining 15% being made up of other miscellaneous search engines. Bing still remains a relatively new search engine, Read more […]

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Lately, the world has been experiencing fast, significant, and historic changes in the way people shop and the way businesses market themselves. Just a few short years ago, online businesses and marketing were an overinflated fad down-played by many businesses and marketers. Not so anymore. The last few years have seen the emergence of countless efficient and practical tools for businesses to utilize to help them grow sales and business. Very recently, the “next big thing” is happening as firms Read more […]

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