Are you selling on the mobile goldmine?
Few of us leave our home now without our smartphones. They have become a staple of our daily lives, becoming far more than a simple device used to communicate.
By 2016 it is estimated that $45 billion will be spent on mobile advertising in the US alone
It’s a large figure that can’t be ignored. Forward thinking businesses recognize that mobile is the new internet goldmine. Mobile commerce will continue to explode in 2015 and beyond. In fact, Google found that as many as 77% of mobile searches are performed where a desktop is present, which really shows the power of mobile devises.
If you’re not selling on mobile – You’re losing money
If you are not selling on a mobile platform, you’re missing a huge opportunity and losing a lot of money. Here’s why:
- Reports by Google show that as many as 1 in 4 searches are now performed on mobile devices. If your business isn’t reaching these people then you’re effectively losing 25% of your customers right out of the starting gate and frustrating them in the process too.
- Consumers frequently use a multiple-device path approach when researching and purchasing products online – Mobile is often the starting point for quick web research. If your business is not accessible on mobile then customers won’t form a positive opinion of your business. You can’t be part of a subsequent search if you’re not part of the first.
- Mobile searches are mostly goal-orientated – As many as 1 in 3 mobile searches occur right before a person visits that store.
At very least you need a mobile friendly website
There are still plenty of businesses who have yet to make their websites mobile friendly. If you’re one of them, you are not alone. But each day that goes by you’re still losing money to frustrated mobile users who will quickly go elsewhere after a bad mobile experience. It’s never been easier to get mobile friendly. There is plenty of support around, and it doesn’t have to cost you thousands of dollars. In fact, the cost to your business from frustrated mobile users could be just as much, if not more.
Responsive design alone is not enough.
A responsive and mobile friendly design can make huge gains for your business. But if you’re not taking into account your visitors needs then most of them will quickly be turned away by your content. So a mobile friendly site alone is not enough to take full advantage of the mobile internet goldmine.
- Does your website content meet the needs of mobile searchers? Are they prepared to read lengthy content on small mobile screens?
- Is your website slow? Mobile users are easily turned off by slow sites and feel that businesses don’t care about them.
- Are you using mobile’s full capabilities? Having a mobile website can go a long way to tapping into the exponentially growing mobile audience. Still, searching on a mobile browser has its limitations. They don’t take advantage of all mobile has to offer. Native apps, for example, allow businesses to promote products and special offers through “push notifications” to a user’s mobile home screen.
Most mobile searches are goal-orientated – Meaning easier sales
A study by Google Think Insights found that almost half of all mobile searches are goal-orientated. Mobile users want clear, concise information that visually meets their goals, making it much easier for businesses to convert ordinary searchers into paying customers. Mobile users typically search before:
- Visiting a store
- Visiting a retailer website
- Making a purchase
- Calling a business
Mobile is perhaps the closest you will get to your target consumer (anytime, anywhere) . There isn’t another device that allows you to reach your customers as closely and intimately as a mobile device does.
Is your business lacking a mobile presence? – Speak to Elvin Web Marketing about how we can help you not only reach mobile users in the right way, but convert them into paying customers.
Are you selling on the mobile goldmine? Answer in the comments below.