It’s time for small businesses to take mobile marketing seriously

Many small business owners believe that mobile apps and mobile marketing are reserved for large companies lined with big pockets. But when you think about it, how many people do you know who don’t own a smartphone? Surely all businesses should be able to access this rapidly expanding market? The fact is that small businesses can benefit from having a mobile app, even with a smaller budget. Small business pioneers, willing to adapt a mobile strategy, will reap a reward of much higher income in 2015.

Why it is vital to ‘go mobile’ in 2015

The fact is mobile marketing is something small businesses can’t afford to overlook. All you have to do is look across the room and there’s a good chance someone in your household or office is using a smartphone. If you’re interested to discover the indisputable statistics that support the adoption of mobile marketing for yourself, see Go Mobile in 2015.
Although larger companies are benefiting impressively from adopting a mobile marketing strategy, the uptake from small business is still very low. This represents a significant opportunity for those looking to stand out from their competitors.

How your businesses can benefit from a mobile app

Some of the benefits of a mobile marketing strategy (and in particular the development of an app) for a small business include:

  • Reach your customers anywhere, any time of the day
  • Entry into a rapidly expanding and vast market
  • The ability to offer an enhanced and engaging user experience with new services or tools
  • Develop customer loyalty & brand recognition
  • Stand out from other competitors
  • An app is a tangible asset to your business

A mobile app is essentially your brand in your customer’s pocket. It’s a piece of owned media that you can repeatedly use to market to your customers. An app can reduce your marketing costs and increase your customer retention.

How can a mobile app help my business?

Mobile apps are highly flexible and can be a valuable asset to almost any business. A app can be used to book a reservation or appointment, create loyalty incentives, promote sales and provide location information to customers on the go. Smartphone technology makes it far easier for your customers to do business with you. Allowing customers to call or find your business using GPS or keep up to date with your latest offers through mobile push notifications.

Elvin Mobile Marketing

If you wish to learn more about mobile apps and how a mobile app can benefit your own business; or just require general advice, then please get in touch. Elvin Mobile Marketing offers a customized app design service and specializes in online and mobile marketing services for local small businesses.

The Benefits of a Mobile App for Small Business in 2015
Article Name
The Benefits of a Mobile App for Small Business in 2015
Mobile apps are becoming ever more prevalent. But small businesses are late getting to the party. In 2015, small businesses to adopt a mobile app strategy. With 91% of small businesses still without a mobile app of their own, the space is wide open.

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22 Response Comments

  • Sandy  September 8, 2015 at 6:19 am

    Good to see that type of amazing and informative blog about mobile app. After reading it i can understand that how we can easily use mobile app as a business. i like it. Thanks for sharing it with everyone.

  • Web Designer Stamford  February 2, 2016 at 11:00 am

    Yes small businesses can really benefit from mobile apps as it will enable them to interact with the customers and people these days also pay attention to apps and really are attracted towards apps. Having an app means you are serious about your work and offer support to customers. Apps come in handy if you want to improve your reputation and also increase your market.

  • Deepak Patel  February 12, 2016 at 6:16 am

    Awareness of app for small business is at new heights. All small business owners are turning to digital marketing via apps as smart-phones are highly used now a days. The App gives enormous traffic to your business and really beneficial for small business.

  • Jose Mari Gamboa  April 13, 2016 at 7:07 am

    I agree. Businesses should learn how to adapt in how to expose themselves to their target market. Digital Marketing is must nowadays because almost all of the people owns a smartphone. It is also a good way to support customer service.

  • EMS Solutions  April 22, 2016 at 4:44 pm

    There are so many benefits a mobile phone could do to a small business. Such as grossing and advertising. Also, through mobile phone you can easily communicate on all of your sellers and buyers all around the places. This blog will show you how mobile phone been very useful for a small business.

  • Claire Brooks  June 17, 2016 at 1:21 pm

    Very interesting! Thanks. I’ve recently stumbled upon this article and it underlines that aspect: I would like to know your opinion on the importance of customer rewarding and how can you implement it when creating an app.

  • Donna  June 24, 2016 at 7:20 am

    Very informative post you have shared with us. Developing mobile apps for small business is quite essential in today’s business world. It is the easy and quick way to direct communicate with your customers.

  • Andrew M. Hill  November 18, 2016 at 7:51 am

    Hi, I am completely agreed with your post.
    Whatsoever industry your company is in, there is continually a place for it in the app market. The answer to a successful app is top class content.
    You may do everything you love with your apps. All you require to do is to make it eye-catching and profitable for your consumer.

  • Mark Johnson  November 25, 2016 at 8:45 am


    Mobile users have always demanded a better look and feel along with innovative features to be docked in a familiar interface.

    Mobile developers have roped in features for supporting email, social networking, etc and some general and native apps.

    Thank you for sharing this amazing post.

    Keep up with the good work.

  • Pooja  December 15, 2016 at 1:53 pm


    First of all thanks for the post. Nowadays as the number of mobile users is increasing the need of mobile application has been increased so having the mobile apps can increase the business as well.

  • Jhonson  December 21, 2016 at 5:11 am


    Mobile users have always demanded an improved look and feel along with progressive features to be docked in a familiar software.

    Mobile developers have pulled in features for assisting email, social networking, and so on.

    Thank you for sharing this post.

    Keep it up .

  • Tim Jones  January 10, 2017 at 3:47 am

    Mobile technology has grown fast and has made a huge impact. Most businesses shift their marketing strategies to the mobile side of things and are able to compete with others. I believe mobile will definitely play a big role in the months ahead. Thanks for this post by the way.

  • Aaron L. Palumbo  March 24, 2017 at 10:12 am

    Hi! Thanks for sharing your thoughts about this.
    I think the excellent benefit of having a mobile app are promotions. When your customers download your app and you have told you developer about the discounts and promotions, your mobile customers will be able to see that in the app and be able to come to your establishment to redeem it.
    I think this is worth reading the post and it is very useful for everyone who wants to expand their business with the help of mobile application.
    Thanks for such a nice post

  • rfid patient tracking Victoria  May 21, 2017 at 9:27 am

    I agree with all the steps. Business owners should read this to further their knowledge on handling their business.

  • Mehedi hasan  May 31, 2017 at 8:58 am

    I really enjoy simply reading all of your weblogs. Simply wanted to inform you that you have people like me who appreciate your work. Definitely a great post. Hats off to you! The information that you have provided is very helpful.

  • telephone systems Australia  June 5, 2017 at 8:44 am

    Business intelligence tools provided a unified view of operations for managers in order to identify opportunities for growth and efficiency.

  • business intelligence systems Victoria  June 12, 2017 at 7:40 am

    The contribution that business intelligence makes to the overall success of an enterprise cannot be overstated in today’s digital economy.

  • Afzaal  July 24, 2017 at 6:42 pm

    Mobile has covered almost every field of life. This blog is very helpful and gives some great tips on small business.

  • vikash  September 4, 2017 at 6:20 am

    Absolutely correct, I am agree with your post.. Thanks alot


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