With the right colors, a marking campaign can reach deep into the heart of consumers, eliciting emotional responses & making customers more receptive to your branding. According to Color Matters, 85% of consumers say color affects whether they buy a product or not. If you choose the right colors, it can pay serious dividends in the long run.  Who would have thought? Something so simple as changing the color in a logo could make such an impact? But it does…. Today we’re looking at what Read more […]

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What is the average lifespan of a post on social media?  Have you ever spent hours crafting a carefully created post, only to find that it loses traction after a couple of hours? We take a look at how the lifespan of posts on Twitter, Facebook, YouTube, Stumble Upon & Pinterest.   There also some helpful tips to help you give more “life” to your Tweets, Pins & Posts.       When it comes to the longevity of a social media post, there’s one clear winner, Read more […]

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Are you looking for an alternative to Google Adwords?  Looking to get more out of your PPC budget?  Today we’re looking at how Bing can be a worthwhile opportunity for your business and the reasons you might use Bing Ads Instead of Google Adwords. With cheaper cost per click & less competition on average, Bing is a serious contender against the market leader Google AdWords.  Although Bing remains the second largest search engine after Google, it’s often forgotten about by marketers. Should Read more […]

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If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted, individual pages that focus on one particular product or service.  They are stripped back, with only the most essential information needed to convert visitors into highly targeted leads. For best results landing pages should be used in conjunction with targeted advertising.  When prospects “land” on your page, they might be prompted to enter their Read more […]

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10 Reasons to Use Pinterest to Drive Traffic to Your Business Website   Despite the fact that Pinterest is one of the lesser known social networks, it has still carved out a valuable niche for itself.  Known as ‘the visual social network’, Pinterest is unlike Facebook or Twitter when it comes to marketing your business, this could be considered as a good or bad thing, we’ll let you make your mind up. Although there’s a bit of a learning curve for some, Pinterest’s active userbase Read more […]

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In today’s rapidly expanding technology market, speed is something we have all come to expect from our devices.  If a website doesn’t load in quickly we will soon move on to another.  Not only that, we may lose trust in that brand & avoid going back again. Despite the fact that broadband speeds are constantly improving, increased use of mobile devices to browse the internet has put more emphasis on a site’s loading speed.  For example: 60% of mobile users expect sites to be as fast, Read more […]

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Losing Post Reach?  Is Facebook Still Worth it? If you’re one of the millions of page owners suffering from a less than satisfactory post reach on your fan page, you might be wondering whether Facebook is still worth the effort. After spending countless hours, money & effort building your following on the social network, it seems none of that matters anymore, for if you want to reach any of your fans you’re going to have to pay. Even if a page has 10,000 fans a typical post might Read more […]

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