If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone . It’s a common sight for today’s local businesses, you search your business name and find that instead of your website at the top, Yelp or some other directory has taken its place. Sometimes businesses can be pushed so far down the page that 5 or more directory listings appear in front. Surely if you search for your business, your website should show up first? Sites Read more […]

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Looking to improve your local search ranking? If you’re a local business with a website, you need to know about the 3 pack. Getting in the coveted 3-pack will help you reach more local customers, stand out from your competitors and get more out of search engine marketing (in less time). The 3-pack (formally known as the 7-pack to make things more confusing), is found in local Google searches (See right). If a local search returns a 3-pack, it will always appear at the top of the page, Read more […]

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Like millions of others, you have probably realized by now that mobile can’t be ignored.    More consumers now search on their mobiles than desktops and businesses are starting to realize this.  If you ignore their mobile rankings, you’re ignoring a large chunk of your customers. The benefits of improving your mobile website rankings cannot be underestimated. 4 out of 5 consumers use smartphones to shop 70% of mobile searches lead to online action within an hour. Google Says More Read more […]

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Video marketing is often seen as an expensive, luxurious form of marketing, reserved only for big brands with equally big marketing budgets. When it comes to getting (and keeping) consumer attention, there’s little doubt video does the job.  Video marketing is bigger than ever, with online video accounting for a staggering 50% of mobile web traffic.  We just can’t get enough of those cat videos it seems. Beyond better bounce rates and having the rapt attention of your visitor, there are Read more […]

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