With so much content being published on Facebook every day, it’s no surprise that your posts should get lost in the crowd so easily. Over the past few years Facebook has been continually introducing updates to lower post reach, in favor of those that pay for ads. It’s not unusual for a business with 1,000 fans for example, to reach only 2% of their fans with a status update.  Despite the fact that Facebook still remains the largest social network by a clear mile, it has led many businesses Read more […]

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We are often told that to be successful online we need to embrace content marketing.  Content marketing helps aid your site’s SEO, gives you an outlet to promote our business and gives people a reason to stay on your website. Many of us heed this advice, only to find that we get nothing out of it.  If you have taken up content marketing only to find little or no return, you’re not alone. A 2014 study from Content Marketing Trends found that just 9% of b2b marketers found their content marketing Read more […]

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  Traditional local business directives such as the yellow pages have been in slow decline for some years now.  Instead consumers are turning online to find local businesses and local information.  They expect your typical local business to have a sophisticated online presence, on social media, in local directories and search engines. If your business isn’t there, you can’t do business with them, and chances are they’ll use a competitor instead! One of the easiest ways to increase Read more […]

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