With so much content being published on Facebook every day, it’s no surprise that your posts should get lost in the crowd so easily. Over the past few years Facebook has been continually introducing updates to lower post reach, in favor of those that pay for ads.
It’s not unusual for a business with 1,000 fans for example, to reach only 2% of their fans with a status update. Despite the fact that Facebook still remains the largest social network by a clear mile, it has led many businesses to question whether it’s worth it or not.
Ultimately Facebook wants us to spend more on their ads, but you don’t have to fall victim to their demands..
If you have been one of the millions of page owners to suffer a dwindling post reach, don’t despair! There’s plenty you can do to increase your post reach, without paying for ads.
6 Tips to Increase Your Facebook Post Reach
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Include images/video or links with every post
Posts with images almost always get seen more than ordinary text updates.
Have you ever noticed that when you scroll down your news feed, you tend to stop at posts that have an image or a video?
Typically Facebook posts with images get 2.3x more engagement than those without. Take the time to add an image to every post and you should see your post reach increase in no time!
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Shorten your posts
Shorter posts have been found to receive higher levels of engagement, a proven factor for increasing your post reach.
Posts with less than 250 characters typically receive 60% more engagement.
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Include a question
The more people that interact with an unprompted post, the more Facebook will show it to others, thus increasing your post reach. An easy way to increase interaction on your posts is to encouraging comments by asking a question.
Posts with questions get 100% more questions than those without – Kissmetrics.
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Use the 80/20 rule
A lot of the time, posts don’t do well because they’re too promotional. If you spend all of your time broadcasting to your audience, rather than building a relationship with them, you can’t expect to receive much back. A good rule of thumb is to limit your promotional posts to 2 in 10 of your overall updates.
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Post at the right time
Did you know that something as simple as posting at a different time of day could make a big difference to your post reach?
- The best times to post on Facebook are between 1pm – 4pm.
- The best days to post on Facebook are Thursday through to Sunday.
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Encourage your fans to subscribe to “notifications”
As a fan of any page, you aren’t guaranteed to see all of the posts they put out, this is because Facebook limits the number of people that initially see it, unless it becomes popular. To guarantee that your fans see all of your posts, you can encourage them to subscribe to notifications.
By subscribing to your page your fans will be notified of every update, a surefire way to increase your post reach.
Fans can subscribe to notifications by following these steps:
- Visit your fanpage
- Click on the “Like or Liked” button in front of the cover photo
- Under “Notifications” switch from “All off” to “All On”
Are you suffering from low post reach? Try these simple tips to extend your exposure on Facebook.
F
or more advice about marketing with Facebook and other social media sites, get your FREE copy of “Online Marketing Fundamentals”. An easy to follow guide written for local small businesses.
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actually I’ve tried all these tips before but no one got engaged to my posts, I don’t know what to do?