Penguin 4.0 is Live For the uninitiated, Google released search algorithm update Penguin 1.0 in April of 2012. It was designed to clean up Google search pages that had been littered by spammy websites. Spammy sites are marked by keyword packed, worthless content that has no practical or informative use to the visitor.  Google’s goal has always been to show the best, most useful results on their search pages. Penguin, and its predecessor Panda, have effectively relegated these spammy sites to Read more […]

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