Magento is the standard bearer of Ecommerce platforms
Magento is among the best known and most widely used eCommerce platforms with over 250,000 stores live on the internet grossing more than $155 billion in annual merchandise volume. It is an open-source ecommerce platform and has a global network of over 315,000 developers. There is a lot to learn about its capabilities and its advantages. Here are some of them.
It’s powerful and scalable
Regardless of how many orders you receive in a day, Magento is powerful enough to efficiently accommodate it. It can easily manage thousands of products. The number of products your store can carry is only limited by your server size. It’s a great choice for start-ups, because one can easily scale up as business grows. The Magento platform can support more than 80,000 orders per hour, so there is a lot of scope for future growth as long as you can take care of additional hosting needs for optimum load speed and performance.
Versatile and flexible Content Management
Magento offers store owners great control over the look, functionality and control of their ecommerce site. Its CMS comes with a beautifully designed admin interface and robust marketing and catalog management tools. The user-friendly WYSIWYG (what you see is what you get) content management interface allows even those with no coding knowledge to manipulate basic operations within the shopping cart.
Mobile friendly configuration
Magento ecommerce sites are developed responsive, and can be easily viewed on smartphones and other mobile devices. This helps provide an optimal user experience across the board, and means your users can navigate the site without requiring much scrolling or resizing. It translates into a positive perception of the business and brand.
Magento is SEO-friendly
The enterprise edition of Magento has been designed with SEO in mind, which makes it easy to optimize product pages and descriptions. It also generates SEO-friendly URLs and meta descriptions. Being mobile responsive also makes Magento sites more Google friendly.
Easy Third-party Integrations
Magento allows easy third-party integrations, which allows more room for customization. With Magento, an online store can be customized in different ways by connecting the ecommerce experience with third-party web applications and payment gateways such as Ebay, MailChimp, Quickbooks, PayPal and many more. In fact, Magento also allows integration with Google Analytics to help store owners analyze data effectively and make better decisions.
Magento allows for many hosting options
Magento gives freedom to choose a hosting provider that fits the store’s needs perfectly. One can choose between shared hosting, dedicated hosting, cloud hosting and VPS hosting from a provider of their choice.
Embedded cross sells and up sells
Magento provides the necessary tools to generate upsell and cross sell campaigns. Site owners can add prompts to the checkout page or browser rates options and increase the sale potential. Upselling and cross selling can prove invaluable in expanding customer carts and boosting revenue.
Ecommerce site owners can keep their site secure and manage internal access using options to customize different levels of security permissions. It comes with PCI data security, login screens, secondary password prompts and CAPTCHA.
If you need help with launching a Magento site, or you wish to explore other ecommerce platforms, please get in touch with us. Our designers and developers have years of experience designing and coding ecommerce sites, and we can create the online presence you need to attract customers, generate sales and outshine competition.
If you’re thinking of an ecommerce website, we can help. Drop us a line. We’d love to discuss your situation and needs.