A clear call to action can make a huge difference in the effectiveness of a webpage
A call to action (CTA) is a prompt on the website that tells the visitors to take a specified action. Typically, a CTA is written as an action or command phrase such as “Buy now”, “Subscribe”, “Share”, “Follow us on Instagram”, “Download”, “Add to cart”, “Try for free”, or “Sign Up”. It is usually in the form of a hyperlink or a button.
Call to action (CTA) is perhaps the most important element of your website. it acts as a signpost that lets the visitor know what to do next. Clear and compelling CTAs are extremely important for anyone looking to increase their marketing leads. CTA’s help get more social media followers, sell their products, or get their visitors to do anything on the website. There can be a single or multiple CTAs on a page depending on the desired actions for the user to take. Here are some interesting facts about CTAs:
- 90% of visitors that read your headline copy will also read your CTA copy.
- 47% of websites have a clear call-to-action button that takes users 3 seconds or less to see
- Tailored CTAs perform 202% compared to their basic counterparts
- 83% to 93% of each post’s leads come from anchor text & internal link CTAs
- SAP found that orange CTAs boosted their conversion rate by 32.5%, while HubSpot found that anchor text CTAs increased conversion rates by 121%
- Call-to-Action that contained the searched keywords increased conversion rates by as much as 87 percent
Despite all the benefits of using clear CTAs in websites, 70% of the small business B2B websites lack a call to action.
Why you can’t ignore the CTA?
Helps the user move down the sales funnel
CTAs remove friction and help ease the transition between the different phases of the buyer’s journey. They prompt the user what to do next and motivate them to take immediate action. A clear and well-placed CTA can provoke any action such as sign up, subscribe to the newsletter, make a call, download e-book, and more. The idea is to make it easier for the user to take the next step without sounding too pushy or desperate. The objective of the CTA should be to provide the user with what they want.
A call to action eliminates confusion
CTAs are as important for the customers as they are for the website owner. Normally, users depend on the CTA at the end of a web page to guide them to the next step. They expect the CTA to be there as it eliminates all forms of confusion. It makes your website easy to engage with.
Boosts the success of your digital marketing campaign
Digital marketing involves grabbing attention of consumers and encouraging them to make a purchase. With clear, compelling, and well-placed CTAs, you can effectively convey the intent of your online marketing campaign to the users. They encourage them to take the next step and without them, your campaign will fall flat as the users will not know what to do.
If you would like to see an increase in user engagement and conversion rates on your website, make sure you have clear and well-placed CTAs on your website. The right CTA at the right place can push the website visitor in the right direction, seal the conversion, and create a loyal customer.
Looking for the right web design partner to create a new website or completely revamp your existing website? Get in touch with our team now. We have the experience, expertise, and enthusiasm to create high-performing websites and keep our clients happy.