In many of our previous posts, we have discussed how link building is a critical part of any SEO strategy. Small businesses can benefit immensely from local link building. Local link building is the process of building locally and/or contextually relevant links to a business website with the goal to drive traffic to the site, improve the site’s domain authority, and get higher rankings on the search engine results pages for local terms. Having strong, relevant, and authoritative links pointing to your content tells Google that you are informative and trustworthy. Local links come from sources that are relevant to the geographical area. These include city guides, local blogs, and local business directories.
No wonder 89% of local SEO experts prioritize link building for their local business clients and 100% of them think link building is effective for boosting business’ local search rankings. A 2020 whitespark study revealed that local links are the second most important local organic ranking factor. In five years, 92% of marketers believe that links will still be ranking criteria in Google algorithms. However, 41% of SEO experts also consider link building to be the most difficult part of search optimization.
Local link-building strategies for small business
Link building is all about finding high-authority domains and getting them to link back to your website. However, when it comes to local businesses, they usually lack good, linkable content on their site. This is probably because they do not have the time and resources to create good content unless they have outsourced the task to a professional. When someone searches for a local business, they are usually looking for a service provider in the area and not seeking any informational content.
For small businesses, the strategy should be to get links based on their relevance to the local community. It is best to focus on local websites, blogs, directories, and other local resources.
Build citations is a popular local link-building strategy
In a survey of 388 local SEOs, it was found that 76% of the respondents used citation building to earn links. Google and other search engines consider both the quality and volume of links pointing to your site to be important ranking factors. So, by listing your local business across online directories, you can get more links and greatly impact your rankings on SERPs.
Business relationships within the community
This is possibly the simplest way to get more links. You already have relationships with your suppliers, insurance agents, contractors, mortgage brokers, restaurants, and other local businesses. You can bank on these relationships to earn more links. It can be a symbiotic relationship, where both parties can link to each other’s site.
Local influencers, bloggers, experts
Reaching out to local bloggers and influencers can help you build an online presence within your community. For example, if you own a roofing business, check out the local construction or roofing blogs. You will surely find some link-building opportunities there. Connect with local experts or relevant specialists within or adjacent to your niche. This can help you create better content and also open up link-building opportunities
These are just some of the strategies local businesses can use to earn more links and in turn, improve their search rankings. All this requires a lot of time, effort, skill, and knowledge. So, it is best to leave your online marketing in the hands of an experienced professional. Get in touch with us to know more about how we can help your business grow.