AI is a huge breakthrough but SEO professionals will still matter
In the age of artificial intelligence (AI), many things are changing. The way we work, the way we communicate, and even the way we shop is being transformed by AI. So, what does this mean for SEO? Some people believe that SEO is a dying art. They argue that AI is getting so good at understanding and ranking content that there will be no need for SEO professionals in the future. However, others believe that SEO will still be important in the age of AI. Here are a few reasons why:
1. AI is not perfect.
As good as AI is at understanding and ranking content, it is not perfect. There will always be times when AI makes mistakes. For example, AI may rank a low-quality website higher than a high-quality website because it does not understand the context of the content.
This is where SEO professionals come in. SEO professionals can help businesses to ensure that their websites are optimized for search engines and that they are ranking for the right keywords.
2. AI is not always objective.
AI is often trained on data that is biased. This means that AI can be biased in its rankings. Machines can only relate what they have been exposed to. For this, the are at the mercy of humans and humans are biased. For example, an AI algorithm that is trained on data from Google Search may be biased towards Google-owned websites.
SEO professionals can help businesses to ensure that their websites are not penalized by AI algorithms that are biased.
3. AI is not always transparent
The way that AI algorithms work is often a mystery to businesses. This makes it difficult for businesses to understand why their websites are ranking the way they are. SEO professionals can help businesses to understand how AI algorithms work and how to improve their rankings.
Fun Fact! An AI wrote this article
But a human edited it and added htags, links and an image with alt tags. Our evidence that SEO will still matter.
SEO will still be important in the age of AI. AI is not perfect, it is not always objective, and it is not always transparent. SEO professionals can help businesses to overcome these challenges and to ensure that their websites are optimized for search engines and that they are ranking for the right keywords.
Here are some additional tips for SEO in the age of AI:
- Focus on creating high-quality content that is relevant to your target audience.
- Use relevant keywords throughout your content.
- Build links to your website from high-quality websites.
- Monitor your website’s rankings and make adjustments as needed.
- Work with an SEO professional to get help with your SEO strategy.
By following these tips, you can help your website to rank well in search engines even in the age of AI. If you want professional help with your search engine optimization efforts, give us a call. Local SEO is our specialty. That’s what we do!