The answer is reviews are very important for local SEO. There is no doubt that reviews can be extremely beneficial to businesses of all kinds.  Most consumers look for reviews when researching a product or service provider in their local area.  Over 90% of consumers read online reviews and almost as many refer to them when making a purchasing decision. You may have heard about a link between reviews and a local businesses search engine ranking.   But do reviews really make a difference?  Read more […]

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Recently Google replaced Google Places with Google+ Local. One of the goals Google had in making the switch was to provide a platform where Google users can impact search results through their online reviews. Reviews are gaining importance in the way search engines locate you. Through Penguin, Panda, and Venus, Google has put the local into Local search. One of the main goals of the February updates was to help searchers with “more locally relevant predictions”.  One of the criteria Google now Read more […]

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