Citations are an online mention of your business.
Citations normally include your business name, address and phone number (NAP).
They are like website links because they are used by Google for evaluating the online authority of your business. One major difference between links and citations is that unlike links, citations don’t need to link to your business’s website. Google will give credit to the citation without a link to the site.
According to a 2018 Moz study online listings, are one of the most critical factors in local SEO. The accuracy of your listings 1s critical for ranking in the local pack and on organic searches. A recent Google algorithm update has given added weight to local directories on the search pages. This is especially true for searches that include the term “near me”. Many online users trust websites like Yelp, Angies List and Trip Adviser to help guide their search. Visitors trust directories to give accurate information and reviews of a business.