According to a 2018 Moz study online listings, are one of the most critical factors in local SEO. The accuracy of your listings 1s critical for ranking in the local pack and on organic searches. A recent Google algorithm update has given added weight to local directories on the search pages. This is especially true for searches that include the term “near me”. Many online users trust websites like Yelp, Angies List and Trip Adviser to help guide their search. Visitors trust directories to give accurate information and reviews of a business.