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The latest online marketing news & opinion that matters to You

By now, everyone who doesn’t live in a cave has heard about social media. Facebook, LinkedIn, Twitter, Pinterest, we know the names. As for the numbers, there are 900 million users of Facebook alone. With a potential market that large, having a business page on Facebook is a no brainer, and many businesses have Facebook pages. But are they making money off their page? Are they attracting friends and visitors? How do you market on a social media platform? Marketing on pages like Facebook is different Read more […]

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What is Pinterest and how can it help me grow my business This is taken right from the pinterest.com website. “Pinterest is an online pinboard. Organize and share things you love”. Pinterest allows people to pin anything on virtually any subject on their virtual pinboard. Beyond that it allows users to view what other people have posted on their pinboards. This allows visitors to discover new things about topics that they may be interested in, or discover topics they know little about. Since Read more […]

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Google will be changing its algorithm again in the coming weeks. Google’s’ goal is to make the search results on Google Search as relevant and useful to the user as possible. They are getting close to the point when not only will their search engine know the meaning of words, but will also understand the context in which they are used. If you’re selecting topics based on what your audience would find helpful, you have nothing to be concerned about. You are doing content strategy right. However, Read more […]

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Not long ago, getting links to your site, and lots of them, was an important step in optimizing your site for search engine traffic. Not so true anymore. While it is true that as Dharmesh Shah stated “links make the internet world go around”, not all links have the same value. Since links are so important it makes sense that Google would provide incentives for links that help it deliver the most meaningful results. There are basically three kinds of links: outbound links, inbound links, and Read more […]

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Ask almost anyone who uses a computer and they will say that they have heard of a blog or blogging. Many people will tell you that it is a website where a person or a group posts opinions, articles, or facts about a topic that interests them. Blogs come in many shapes and sizes, and a massive number of topics. Blogging is becoming prevalent in the business world, as well. The percentage of businesses that blog is up 17 points since 2009, from 48% to 65% in 2011 according to hubspot.com. Why are so Read more […]

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Cloud computing is the newest rage in the internet’s development. There are many different definitions of what cloud computing is. In the broadest sense, it can be defined as anything that happens outside of a firewall.  A narrower focus defines it as a virtual server. For our purposes, we will consider it the latter. Cloud Computing in our definition eliminates the need to install and run applications on a user’s own computers and simplifies maintenance and support. Instead of having to develop Read more […]

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If you are one of those who launched a website a couple years ago, set it up with a few keywords, and left it alone, you need to read this. Google Panda, a new algorithm launched in February 2011, has changed the way websites are ranked forever.  Gone are the days that you could launch a site with keywords loaded on a webpage, and be listed in the first page indefinitely. Since Panda was released, rankings of advertising sites have taken a big hit, and news sites and social networking sites have Read more […]

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As most people with websites know by now, getting a webpage up and running is only the first step in getting customers through the door. In a previous post I discussed how the domain name, meta title, and meta description all work to drive traffic to your site. To briefly refresh, including your product or service in the domain is more important from an SEO standpoint than your company name. Using the keywords in the meta title will help Google find your page when your product or service is searched. Read more […]

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When thinking about advertising online, many business owners have questions about how to go about it.” Do I get my own site, or just list with an online directory. If I get my own site, how much will it cost? How will my clients/customers find my page? Do I want my website to be like a brochure or like an advertisement? What other online avenues are there? Facebook? YouTube? LinkedIn? How can I utilize these sites to increase business?”. The answer as to whether you should have a web site is yes. Read more […]

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Elvin’s blog is the blog of Elvin Web Marketing. They say news travels fast these days. Well, it wasn’t long ago that you would be a pioneer in the marketing world simply by putting a one page ‘brochure” on the world wide web. Ten years ago, most people still found a product or service they wanted by “letting their fingers do the walking” through the yellow pages. Even in more recent times, many business owners thought that by simply putting a site online that they fully engaged in online Read more […]

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