The latest online marketing news & opinion that matters to You

About a year ago Google launched Google Plus. It was the search engines giant’s first foray into the field of social media. Opinions about its success are mixed. Some say Google+ is too much like Facebook to make a large difference in user’s behavior. But Google marches on with its “Plus” strategy. Recently, it closed Google Places to make room for Google+ Local. So despite its tepid beginning, it looks like Google Plus is here to stay. What can a business person do to get more leads, clients, Read more […]

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So you’re a small business person who recently realized that putting a webpage online is the best way for you to advertise your business and get new customers. You worked hard and/or paid good money to get the site up and running. It’s been a while now and still you have no new business. Your site is hard to find, and even when people do find it, they don’t call, write or seek to contact you. What is wrong?  Where are all the customers? Most business people overlook Search Engine Optimization. Read more […]

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Recently Google replaced Google Places with Google+ Local. One of the goals Google had in making the switch was to provide a platform where Google users can impact search results through their online reviews. Reviews are gaining importance in the way search engines locate you. Through Penguin, Panda, and Venus, Google has put the local into Local search. One of the main goals of the February updates was to help searchers with “more locally relevant predictions”.  One of the criteria Google now Read more […]

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Google Places is gone. It is being replaced by Google+  Local. This is the latest move by Google to integrate Google Plus with more features that allow users to interact and network. Google+ was launched in 2011. It initially generated considerable optimism as a social network that could threaten social media leader Facebook. However, once broad-scale access to Google + was available, usage statistics failed to match the pre-launch hype. By integrating local search and reviews, Google Plus hopes Read more […]

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Facebook’s new advertising format called Promoted Posts has just been launched. Promoted Posts allows Page administrators to turn any Timeline post into an ad that appears at the top of their Fans’ news feeds. This increases the chance that more Fans will see it, and that more of their friends will too. So who will this benefit? Well, first off, you must have a minimum of 400 fans to take advantage of Promoted Posts. For those who are not at that Fan base yet, here are a few quick ideas on how Read more […]

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Google’s Penguin algorithm was introduced on April 24th. Since it’s been almost a month since Penguin’s release now would be a good time to discuss its impact and some remedies. According to Google, Penguin has affected only 3.1% of sites on the web. This isn’t a big number unless you’re one of the 3 per cent. Unfortunately, many of the 3 percenters are small business owners who relied on high search results to drive their business. Recently, the Wall Street Journal quoted a 47 year old Read more […]

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You’re fast asleep at 2:00 AM when you are awoken with a Eureka Moment. You have just discovered an idea for a spectacular smartphone app. And you’re right, it is spectacular. In a year your app will be bigger than Angry Birds. But how do you get started? Getting a bold new mobile app idea is hard, but you’ve accomplished that. Now, how do you build it? That is harder still. Finally, how do you market it? That may be hardest of all. Most experts have agreed on some important, mandatory steps Read more […]

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By now, everyone who doesn’t live in a cave has heard about social media. Facebook, LinkedIn, Twitter, Pinterest, we know the names. As for the numbers, there are 900 million users of Facebook alone. With a potential market that large, having a business page on Facebook is a no brainer, and many businesses have Facebook pages. But are they making money off their page? Are they attracting friends and visitors? How do you market on a social media platform? Marketing on pages like Facebook is different Read more […]

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What is Pinterest and how can it help me grow my business This is taken right from the pinterest.com website. “Pinterest is an online pinboard. Organize and share things you love”. Pinterest allows people to pin anything on virtually any subject on their virtual pinboard. Beyond that it allows users to view what other people have posted on their pinboards. This allows visitors to discover new things about topics that they may be interested in, or discover topics they know little about. Since Read more […]

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Google will be changing its algorithm again in the coming weeks. Google’s’ goal is to make the search results on Google Search as relevant and useful to the user as possible. They are getting close to the point when not only will their search engine know the meaning of words, but will also understand the context in which they are used. If you’re selecting topics based on what your audience would find helpful, you have nothing to be concerned about. You are doing content strategy right. However, Read more […]

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