‘Mega-Menu’: How Conversational Search Impacts Site Navigation
For almost two decades, the mega-menu has been the default answer to a hard information-architecture problem: how do you let a visitor see everything a large site offers without making them click through five layers of dropdowns? Nielsen Norman Group’s original research on the pattern still holds up—showing every option at once reduces cognitive load. Baymard Institute research has also found that a majority of users actively prefer mega-menus over simple dropdowns. But the visitor doing the clicking is no longer just a person with a mouse. It is a voice assistant scanning for a snippet, or an autonomous
