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Why Reputation Management and positive online reviews are so important
Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation threats and proactively seizing opportunities to boost reputation. In the old days, word-of-mouth referrals were treasure to a small business. Great companies with terrific products or services would get outstanding word-of-mouth recommendations from delighted customers. Poor companies would get what they deserved. What consumers told each other about a brand would be accurate and useful. Regrettably, this is no longer the case. Two major issues currently distort online reviews:
- Bogus reviews written by fake reviewers, business competitors, or the business owner and/or employees reviewing their own review.
- Distortion of a business’s reputation because of angry customer reviews.
Fake reviews have been a pest for businesses online for years. As soon as unscrupulous characters grasped the influence reviews had, they began manipulating them. Their schemes ranged from hiring workers to concoct reviews or post false social media posts to intentional slandering of a competitor. We have work with companies all across CT, the rest of the US and even the UK. Call: 203-882-0171 or leave a message for a FREE Consultation.
Don't let the competition get ahead on customer ratings!
A digital marketing company specializing in local small and medium businesses, we have helped dozens of businesses to improve their online reputation and stand out as the leader in their market. Reviews now play a critical role in the purchasing decisions of consumers. This goes for eCommerce businesses, national businesses and local businesses. Online ratings are now an integral part of many businesses online brand.
The Importance of Online Reviews
The Elvin Web Marketing Difference
We go the extra mile to ensure you get a visible return on your investment. We work closely with our customers to understand your individual goals, concerns and develop a tailored plan to suit your business.
Our ultimate goal is to make you more customers, whether it’s getting you more sales calls, or email enquirers, we leave no stone un-turned in helping you get there!