SEO & Online Marketing Articles From Elvin Web Marketing

Google Local Guides and Fake Reviews

Posted on June 27, 2018 (June 28, 2018) by Oliver Neely

Google Local Guides are not always trustworthy Many businesses have experienced the problem of fake reviews and it seems ‘some’ local guides play a part in the problem. It should be said the majority of local guides use the system fairly, but there is a growing population of local guides posting fake reviews at the detriment of local businesses. You may have already seen fake reviews from local guides. Fake reviews are a common problem and we have had numerous customers inform us about them. Recently, Read more […] […]

WordPress SEO Mistakes that can Hurt Your Traffic

Posted on June 14, 2018 (June 19, 2018) by John Moffitt

SEO Mistakes that are easily avoidable using WordPress If you are a business or individual with a website, chances are that you’ve opted for WordPress as your platform. After all, according to w3techs.com, 31% of all websites use some version WordPress. WordPress makes SEO mistakes avoidable through both the platform itself and the many free plugins that are available for SEO purposes. You can leverage WordPress to leave competitors behind, and doing this is not rocket science. Yet, bloggers, Read more […] […]

What to Do With Negative Business Reviews

Posted on June 6, 2018 (June 6, 2018) by Oliver Neely

No business wants negative reviews, warranted or not. In a time when consumers value reviews more and more, not only does it reflect badly on your business but Google, Facebook and co actively promote reviews because they know people want to see them. A customer may leave a review on Google, Facebook, Yelp or Trip Advisor but people will probably see it. One of the problems is business directories where people can leave reviews often appear high up in Google, with the rating right Read more […] […]

What are Website Crawl Errors and How to fix Them?

Posted on May 9, 2018 (May 9, 2018) by John Moffitt

Website crawl issues are annoying at best and can affect SEO For the sake of uniformity and simplicity, this article explains website crawl errors in terms of what Google considers them to be. Google’s “Search Console” is the ubiquitous destination for webmasters seeking information about the health of their website. It is in your interests to keep crawl errors in check and do the necessary preventative maintenance, and repairs where required. Website crawl errors are usually divided into Read more […] […]

What is Google’s Mobile First Index?

Posted on May 3, 2018 (May 3, 2018) by Oliver Neely

Google’s mobile first index was launched in 2015 and the full roll-out started at the beginning of 2018. Now Google indexes the mobile version of websites before the desktop version. If there is no mobile version the desktop index still comes into play; that’s why it is known as the ‘Mobile First Index’. The mobile first index has a number of implications for website owners. Simply put Google is grading your website based on the mobile version. When Read more […] […]

SEO in 2020 – A Peek into the Future

Posted on April 26, 2018 (April 27, 2018) by John Moffitt

SEO in 2020 – Voice Search, Knowledge Graph and More By 2020, we will have entered an age of screen-less searches. Over the next four years, 30%-50% of our searches will be through voice and will not require a screen. – According to Garter & ComScore. That, briefly, is Google Search in 2020. Voice comes with some very distinct advantages, but will make SEO a much harder task. It is easier to utter instructions instead of typing them. Voice search returns an answer to the question instead Read more […] […]

How Big Will Voice Search be in 2020?

Posted on April 9, 2018 (April 9, 2018) by John Moffitt

Voice search currently makes up over 20% of mobile searches on Google It’s a familiar scene. Friends are sitting around the dorm when someone suggests they order a pizza. One of them grabs her smartphone and says into the mic “Who has good pizza near me”. The phone comes back with suggestions to pick from. While comprising a large share of mobile search now, voice search will increasingly acquire a bigger share of the search pie. The dominance of mobiles over desktops is fueling voice search Read more […] […]

Do Local Businesses Still Need a Website?

Posted on April 3, 2018 (April 3, 2018) by John Moffitt

Does your website still serve a purpose? Google’s primary objective is to answer people’s questions as quickly and as accurately as possible. Years ago, if you searched for a product or service, you would have been required to click a link to another website from the search page. This is no longer true. If you operate a local business or ever searched for one, you will likely know this. Search for ‘electricians near me’ for example and you will likely see among other results Read more […] […]

5 Minute Local SEO Strategies

Posted on March 12, 2018 (April 3, 2018) by Oliver Neely

Easy to implement local SEO strategies for virtually any business SEO is often regarded as a mysterious dark art. Constantly evolving it can be confusing if not downright off-putting to your average small business owner. Local SEO strategies have many similarities to traditional SEO, but thanks to the fact that you are competing in your local area, not against the world, its often possible to achieve results far quicker. Fortunately there are activities local business owners can Read more […] […]