The latest online marketing news & opinion that matters to You

Get website form inquires to you through text. Most, if not all business websites have a contact form so would-be customers can get in touch. Most business owners are happy to receive and respond to correspondence by email, if not by phone. Not every business has someone seated in an office ready to respond to emails all day.  Home service pros, plumbers, electricians, etc, are examples of businesses that don’t have office staff available during all business hours. Checking their email might be Read more […]

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Bad online reviews can harm your reputation and harm your SEO Search for any local service and you will likely see plenty of reviews that accompany each business listing.  Reviews are fast becoming one of the most critical factors for local businesses marketing online. Not only do consumers read online reviews before making a decision about doing business with you, reviews are proven to affect your position in Google too. People are more likely to leave a review if asked. Even if asked some Read more […]

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A good mobile marketing plan can have a huge impact on sales this Holiday Season Mobile marketing, which drives mobile commerce, comes into its own during the holiday season. The number of app installs and sales sees a massive spike during the months of November and December. With mobiles and tablets to use for making purchases, people no longer need to stand in line all night long and make a mad rush for the deals as soon as stores open for Black Friday and Christmas shopping.   In fact: Read more […]

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The answer is reviews are very important for local SEO. There is no doubt that reviews can be extremely beneficial to businesses of all kinds.  Most consumers look for reviews when researching a product or service provider in their local area.  Over 90% of consumers read online reviews and almost as many refer to them when making a purchasing decision. You may have heard about a link between reviews and a local businesses search engine ranking.   But do reviews really make a difference?  Read more […]

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Link building is difficult but here are steps local small businesses can take to improve their search ranking. Link building is one of the most difficult, and beneficial, aspects of SEO. It requires persistence and planning to run a link building campaign well. But if you’re a small business with a limited budget for SEO, how can you build enough quality links to make a difference in your business? There are some ways and here they are. Reciprocal Linking – I’ll link to you if you link Read more […]

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The Knowledge Panel and 3-Pack – What you need to do  In 2011, it was Google’s position that they wanted to get visitors off the search page and onto a website that provided the best answer to a search query as quickly as possible. That is no longer true. While Google still wants to provide the best answer to your question, that doesn’t always mean sending you to another website to find it.  More and more of Google’s updates are designed to keep users on the search engine itself. If Read more […]

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Quality. With Google, it is always about quality. Low quality pages can hurt your visitor experience and SEO ranking. Google wants to show the best, most reliable and helpful web pages every time someone enters a search query.  When someone clicks on a link in the search results, Google wants them to find what they’re looking for. Such a page may receive a high quality score from Google. If a web page is deemed to be of “high quality” it is far more likely to appear nearer the top than Read more […]

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Is there a trade off between responsive design and site speed? People are using their mobile devises to search the internet more and more. Over half of all web searches are now conducted on a mobile devise and businesses haven taken notice. Most websites nowadays are built on a responsive design platform. Responsive design allows websites to adjust to the device they’re being displayed on. It greatly enhances the visitor experience. But many believes it has a negative effect on site speed. Read more […]

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 In October, Google will start labeling web pages without an SSL certificate as untrustworthy. According to an article in Search Engine Land, Google will start labeling a web page having a form but not an SSL certificate is untrusted by Google. This is part of Google’s ongoing campaign to characterize HTTP as unsecure and untrustworthy. Many small business owners don’t believe the expense and hassle of adding an SSL certificate to their website is worth it. Worse than that, many business owners Read more […]

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Google posts makes it quick and easy to display custom text, video, images and events next to your Google business listing.  The feature is exclusive for businesses with a local listing on Google maps/places. Where does a Google post appear? Your post is shown with your business information when someone searches your business name, and beneath your listing people select your business from Google maps. Sure people are only going to see your post if they explicitly search or click on your business Read more […]

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