5 Ways to Get More Calls from Google my Business

If you want to get more calls, Google my Business is a great place to look. Google makes it easy to call local businesses People searching for local searches are often primed to take action But none of this guarantees that they will call you.  So what can you do to get more calls from Google my Business?   1. Add your opening hours This is really simple but people do leave this section blank so I have included it.  Google will show listings that are open over ones that Read more […] […]

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Digital Marketing and Local SEO Trends in 2019

Digital trends in 2019

Local SEO will be an important component of digital marketing in 2019 2019 is still months away. But if you wish to get the better of your competitors in the coming year then you need to begin now. Knowing how digital marketing will evolve in 2019 will enable you to prepare for it right away. Digital marketing trends are always evolving and you should consider implementing those that are a good fit for our business, where your marketing is today and where you’d like it to be in the future. Staying Read more […] […]

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How will Google+ shutting down affect SEO?

Google plus and SEO

Google is shutting down Google+. The shutdown will happen in a phased manner, and the deadline for the final closure is August 2019. Note that it will continue to work as an intra-company network even after August 2019. What does the shutting down of Google+ mean for your business’s SEO? You probably know the answer to this yourself. Google+ was owned by the search engine giant and any social signals sent out by Google+ were expected to deliver strong SEO benefits. But that didn’t quite Read more […] […]

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Facebook Messenger – The New Live Chat?

Facebook Messenger Chatbox

  Perhaps the most significant update to the Facebook messenger API, the ability to ingrate a messenger style chat on your website. Connecting directly to Facebook’s colossal user base, any website visitor who is already logged in can instantly leave a message or start up a conversation.  It’s a massive game changer to the world of live chat, it’s super easy to set up and costs nothing, moreover developers can even integrate automated bots to answer questions too.   A Highly Read more […] […]

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Google’s Core Algorithm Update – Expertise, Authority and Trust

Expertise - Authority - Trust

The new algorithm emphasizes expertise, authority and trust to get top a rank One of the latest and most significant updates to the way Google ranks websites (it’s algorithm) came on August 2nd.  Described as a “core algorithm” update it had a global roll out, affecting websites from multiple niches. From the numerous studies that followed there was a clear indication that health and YMYL (your money, your life) sites were most impacted. However, all site owners should take note, as is Read more […] […]

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How to Spy on Your Competitors With Google My Business

In an effort to encourage more businesses to use the posts feature of Google My Business, Google has introduced a “Businesses like yours are posting!” section in the GMB dashboard.   Updated regularly it gives a carousel of latest posts from nearby businesses in the same or similar industry. It tells you the name of the business, how close they are and if appropriate gives you a link if they choose a “learn more” button.   It’s great for GMB post ideas If nothing else Read more […] […]

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GMB Website – Why You Should Create One

GMB-Website-Example

A GMB website will help with local SEO If you’re a business owner and a DYI digital marketer, you may have noticed in your Google my Business listing manager that there is a tab for a website.  Clicking that tab will get you started to building your businesses GMB webite. For any business without a website its a nice value add.  It’s only one page with limited flexibility but it acts as a good central location for all of the essential information about your business. Hours, contact Read more […] […]

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GMB Questions & Answers – Most Underused Feature?

GMB Questions & Answers is a great way to engage customers and prospects GMB Questions and Answers first started appearing on Google my Business back in August 2017.  Initially only available on android devices, it later rolled out across all devices in early 2018.   The feature allows consumers to ask questions such as: Does this restaurant offer gluten free options? How long is a consultation How long does x service take Technically anyone with a Google account Read more […] […]

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Local SEO – On-site or Off-site SEO?

off-site local seo

Off-site SEO is difficult but will pay dividends down the road More than 8 out of 10 consumers search for businesses using search engines. If you run a local business, then you don’t have an option but to focus on SEO – both on-site and offsite. Here’s a nice way to understand what either SEO does. On-site SEO lets you determine what you wish to rank for. Off-site SEO determines how high on the search engines your website ranks for the relevant search terms. A little thought tells us that Read more […] […]

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Brand Your Small Business on Social Media

Social Media Brand

Benefits of getting your brand on social media  Getting your brand to stand out on social media is not easy, and yet for some brands the whole social media exercise is a breeze. There is so much noise, so much information, and so much clutter that a reader can’t begin to scroll through the content. There’s little that is unique and worthy of actually reading. Ad blindness was already an issue. Now, even native ads are being objected to by people who seek only information and don’t wish to Read more […] […]

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