SEO & Online Marketing Articles From Elvin Web Marketing

How Charity Can Boost Your Local SEO

Posted on March 19, 2019 (March 22, 2019) by Oliver Neely

Feeling charitable? Supporting a charity might just boost your local SEO. Many local businesses freely give to local charities or non-profits. They do so for many reasons; the cause is near and dear to them, an employee or family member benefits from the charity or they simply want to be good corporate citizens. There can be a side benefit to giving to a local organization, enhanced SEO. For local SEO, Google will recognize a link even if the linking organization doesn’t have clear relevance to Read more […] […]

What Local Businesses Can Learn Through Google Algorithm Updates

Posted on March 12, 2019 (March 12, 2019) by John Moffitt

Most local businesses don’t keep up with Google Algorithm updates For anyone with a business that depends on the internet for a sizable share of their customer base, the instability of their search ranking can be maddening. They’re first one day, next time they look they’re down to number 7, the next time up to 3 and the next time off the first page completely. Why can’t they just stay in one place, preferably, of course, first! The answer lies in all the Google algorithm updates . According Read more […] […]

Google Changing from Search Engine to Answer Engine

Posted on February 22, 2019 (March 15, 2019) by John Moffitt

How Google morphing to an Answer Engine affects you. I had a client call a couple weeks ago. She said “John, I’ve watched our traffic over the last few weeks and it seems to be down”. I asked her if the calls were still coming in. She said,” Oh yes, we’re getting calls, just not as much traffic”. After we hung up, I thought to myself “It’s happening”. Anyone who follows Google as closely as we do know that Google is repositioning itself to be an answer engine rather than just Read more […] […]

Selling on Facebook in 2019

Posted on February 5, 2019 (February 5, 2019) by Oliver Neely

Selling on Facebook can be profitable. Until recently, smart internet marketing consultants were advising clients that selling on Facebook was not profitable. The thinking was that most people were on Facebook to interact with friends, groups and pages that they followed. Many Facebook users were turned off by posts and ads encouraging them to buy something. Buying was something they did on Amazon or the webpage of their favorite store. Facebook was for social interaction. That line of thinking Read more […] […]

SEO After a Website Redesign

Posted on January 29, 2019 by John Moffitt

How to protect the gains you made in SEO after a website redesign. If you’ve decided to give your website a new look and have opted for a redesign for improved navigation and traffic, you need to do it right. Done right, a website redesign can boost sales and SEO. But if you get it wrong, then there’s a real possibility of your existing SEO suffering. Your SERP results may nosedive. Steps for proper SEO of a website that’s redesigned A new website is an opportunity for better URLs that, Read more […] […]

Google’s web.dev Scoring Tool and Your Local Business

Posted on January 21, 2019 by John Moffitt

Web.dev is a great tool to help local businesses get to the top of a search engine page. Google’s web.dev tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website for performance, accessibility, SEO, and best practices. Performing the audit is simple and free. Enter the URL of the website to be tested and click on “Run Read more […] […]

SEO Spam and Local Search Ranking

Posted on January 16, 2019 by John Moffitt

Is Your Business a Victim of SEO Spam? SEO spam is an example of negative SEO that blackhat SEO practitioners can deploy successfully against competitors and sometimes, even for their clients. When discovered by the search engines, the activity invites penalties. These could range from plummeting rankings to a sitewide ban. You can face a loss of income and many lost opportunities. Often, you have to rebuild your online reputation from scratch. SEO spam is insidious, it’s a sneak attack. Read more […] […]

Local SEO Tasks That Are Ongoing Processes

Posted on January 4, 2019 by John Moffitt

Six tasks in that make local SEO an ongoing process. We’ve been in the Search Engine Optimization business for several years now. Occasionally, we get a call from a SEO client we helped several years ago. The call goes something like “Our rank on the search page has dropped. Can you do a couple things to get it back up?”. Well, yes, we could but it may not help and if it does help, it won’t be for long. There are one-off strategies that will help a website rank higher. One Read more […] […]

Local Reviews in 2019 and Their Growing Impact on Your Business

Posted on December 19, 2018 by Oliver Neely

Local Reviews impact continues to grow. Following the study into SEO by Moz which showed that reviews have increased their influence in 2018, Bright Local has announced its own study, which goes a step further. The consumer study, first commissioned in 2010 goes into more depth, finding out what reviews really mean to customers and what affect that has for businesses. The facts and figures gives simple suggestions for shaping your local review strategy in 2019 and beyond. Our summary Read more […] […]

2018 Local Search Ranking Factors Released

Posted on December 6, 2018 by Oliver Neely

The Moz 2018 local search ranking factors study is out Updated for 2018, the Moz Local Search Ranking Study is the most comprehensive, valued study into local search. It gives a strong indication of what SEO strategies are working now and what should work in the coming year. The rankings are an aggregate of factors that leading SEO experts believe were the most important factors to consider in 2018. So what should you be spending your time on for local search success in 2019? Read more […] […]