SEO & Online Marketing Articles From Elvin Web Marketing

What are Website Crawl Errors and How to fix Them?

Posted on May 9, 2018 (May 9, 2018) by John Moffitt

Website crawl issues are annoying at best and can affect SEO For the sake of uniformity and simplicity, this article explains website crawl errors in terms of what Google considers them to be. Google’s “Search Console” is the ubiquitous destination for webmasters seeking information about the health of their website. It is in your interests to keep crawl errors in check and do the necessary preventative maintenance, and repairs where required. Website crawl errors are usually divided into Read more […] […]

What is Google’s Mobile First Index?

Posted on May 3, 2018 (May 3, 2018) by Oliver Neely

Google’s mobile first index was launched in 2015 and the full roll-out started at the beginning of 2018. Now Google indexes the mobile version of websites before the desktop version. If there is no mobile version the desktop index still comes into play; that’s why it is known as the ‘Mobile First Index’. The mobile first index has a number of implications for website owners. Simply put Google is grading your website based on the mobile version. When Read more […] […]

SEO in 2020 – A Peek into the Future

Posted on April 26, 2018 (April 27, 2018) by John Moffitt

SEO in 2020 – Voice Search, Knowledge Graph and More By 2020, we will have entered an age of screen-less searches. Over the next four years, 30%-50% of our searches will be through voice and will not require a screen. – According to Garter & ComScore. That, briefly, is Google Search in 2020. Voice comes with some very distinct advantages, but will make SEO a much harder task. It is easier to utter instructions instead of typing them. Voice search returns an answer to the question instead Read more […] […]

How Big Will Voice Search be in 2020?

Posted on April 9, 2018 (April 9, 2018) by John Moffitt

Voice search currently makes up over 20% of mobile searches on Google It’s a familiar scene. Friends are sitting around the dorm when someone suggests they order a pizza. One of them grabs her smartphone and says into the mic “Who has good pizza near me”. The phone comes back with suggestions to pick from. While comprising a large share of mobile search now, voice search will increasingly acquire a bigger share of the search pie. The dominance of mobiles over desktops is fueling voice search Read more […] […]

Do Local Businesses Still Need a Website?

Posted on April 3, 2018 (April 3, 2018) by John Moffitt

Does your website still serve a purpose? Google’s primary objective is to answer people’s questions as quickly and as accurately as possible. Years ago, if you searched for a product or service, you would have been required to click a link to another website from the search page. This is no longer true. If you operate a local business or ever searched for one, you will likely know this. Search for ‘electricians near me’ for example and you will likely see among other results Read more […] […]

5 Minute Local SEO Strategies

Posted on March 12, 2018 (April 3, 2018) by Oliver Neely

Easy to implement local SEO strategies for virtually any business SEO is often regarded as a mysterious dark art. Constantly evolving it can be confusing if not downright off-putting to your average small business owner. Local SEO strategies have many similarities to traditional SEO, but thanks to the fact that you are competing in your local area, not against the world, its often possible to achieve results far quicker. Fortunately there are activities local business owners can Read more […] […]

Local SEO Checklist – Steps to Implement TODAY!

Posted on February 15, 2018 by John Moffitt

Local SEO and SEO are not the same This is the only local SEO guide that you will need to crack the local SEO code. It’s not a demanding thing to do. Just check all the boxes in this checklist and you will see the positive difference it makes to your business. Local SEO targets customers over a geographical area. If you can rank for searches related to businesses in your geographical proximity, you will attract customers. That is the idea. To rank on the Google Map Pack for results, you must Read more […] […]

Local Small Business – 5 SEO Tips for 2018

Posted on January 10, 2018 (January 10, 2018) by John Moffitt

SEO Trends That Will Impact Your Local Small Business in 2018 Search Engine Optimization (SEO) is more challenging than ever. We’re an SEO company and we work primarily with local small businesses. Since Thanksgiving, there has been no less than four search algorithm changes from Google. Companies that do what we do have reported large variances in search results for the websites they track over the last several weeks. We’ve seen the variances too but we’re happy that our websites are, Read more […] […]

How to Receive Website Form Submissions by Text

Posted on December 11, 2017 (December 11, 2017) by Oliver Neely

Get website form inquires to you through text. Most, if not all business websites have a contact form so would-be customers can get in touch. Most business owners are happy to receive and respond to correspondence by email, if not by phone. Not every business has someone seated in an office ready to respond to emails all day. Home service pros, plumbers, electricians, etc, are examples of businesses that don’t have office staff available during all business hours. Checking their email might be Read more […] […]