The latest online marketing news & opinion that matters to You

Link building is difficult but here are steps local small businesses can take to improve their search ranking. Link building is one of the most difficult, and beneficial, aspects of SEO. It requires persistence and planning to run a link building campaign well. But if you’re a small business with a limited budget for SEO, how can you build enough quality links to make a difference in your business? There are some ways and here they are. Reciprocal Linking – I’ll link to you if you link Read more […]

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The Knowledge Panel and 3-Pack – What you need to do  In 2011, it was Google’s position that they wanted to get visitors off the search page and onto a website that provided the best answer to a search query as quickly as possible. That is no longer true. While Google still wants to provide the best answer to your question, that doesn’t always mean sending you to another website to find it.  More and more of Google’s updates are designed to keep users on the search engine itself. If Read more […]

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Quality. With Google, it is always about quality. Low quality pages can hurt your visitor experience and SEO ranking. Google wants to show the best, most reliable and helpful web pages every time someone enters a search query.  When someone clicks on a link in the search results, Google wants them to find what they’re looking for. Such a page may receive a high quality score from Google. If a web page is deemed to be of “high quality” it is far more likely to appear nearer the top than Read more […]

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Is there a trade off between responsive design and site speed? People are using their mobile devises to search the internet more and more. Over half of all web searches are now conducted on a mobile devise and businesses haven taken notice. Most websites nowadays are built on a responsive design platform. Responsive design allows websites to adjust to the device they’re being displayed on. It greatly enhances the visitor experience. But many believes it has a negative effect on site speed. Read more […]

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 In October, Google will start labeling web pages without an SSL certificate as untrustworthy. According to an article in Search Engine Land, Google will start labeling a web page having a form but not an SSL certificate is untrusted by Google. This is part of Google’s ongoing campaign to characterize HTTP as unsecure and untrustworthy. Many small business owners don’t believe the expense and hassle of adding an SSL certificate to their website is worth it. Worse than that, many business owners Read more […]

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Google posts makes it quick and easy to display custom text, video, images and events next to your Google business listing.  The feature is exclusive for businesses with a local listing on Google maps/places. Where does a Google post appear? Your post is shown with your business information when someone searches your business name, and beneath your listing people select your business from Google maps. Sure people are only going to see your post if they explicitly search or click on your business Read more […]

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In the past SSL certificates were used mainly by large e-commerce organizations who conduct thousands of online sales every day. However SSL certificates are now being used by businesses of all sizes to keep their customers data safe and indicate an increased level of trust. More than 43% of small businesses targeted by hackers The threat from cybercrime is not going away any time soon, in fact they’re on the rise with a dramatic rise in attacks over the 5 years.  One study by security experts Read more […]

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More and more marketers are turning to video to engage with their audience.  Who wants to read through massive blocks of text anyway?  Video takes up the whole screen on a mobile device, so you can almost guarantee you’ve got your audience’s attention.  Did you know for example that 70% of Youtube views come from mobile devices? Having an explainer video on your website can reduce confusion, increase trust and encourage people to take action. Did you know for example that Tweets with videos Read more […]

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When designing a new website or bringing life to an old one, eye catching visuals and something that represents your brand are key.  A website should clearly show what it is you do and encourage people to take action, whether that’s give you a call or fill a form on your site.  That’s all very well if you have traffic coming to your website, but if you’re building a company website for the first time, can you guarantee a constant influx of traffic? Businesses know they need a company website Read more […]

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Most businesses know that they need to be registered with Google my Business to be visible to their local audience across Google’s services.  However depending on the experience level with SEO, you may fill in your hours, phone number and basic information and leave it at that. When it comes to competing for local search real estate, there are a lot of factors that can make a difference.  Just one of those factors is the use and optimization of images. In Google’s eyes, images help to Read more […]

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