Content marketing on Facebook can be a richly rewarding experience, both in terms of growth for your business and learning about the type of audience/customer/client you are attracting. To get started you should base your content marketing strategy on the following questions – Who am I writing for? What is my target audience? What is the type of content I will post? Why am I going to market content on Facebook? Is it to generate leads, create a buzz for a product launch, brand a company or Read more […]

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Business owners that run a successful business blog do two things right – they are committed to putting up great content and they measure their work. Putting up great content without tracking its progress through certain time-tested metrics is akin to driving fast to nowhere. Metrics tell you what’s working and what’s not. With this information you can steer your blog towards achieving your blogging objective. Here is a list of the truly important blogging metrics you should track – The Read more […]

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