Very rarely in business do we get things right first time. Most of the products and services we use every day have been through several revisions to get to where they are today. The same goes for websites, in 2011 Google ran no fewer than 7,000 A/B tests on their website.  Making minor tweaks & changes to find the design that made them the most business. What is A/B Testing? A/B testing or split testing, involves creating one or more alternatives to a web page.  This could include: Changes Read more […]

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What is the average lifespan of a post on social media?  Have you ever spent hours crafting a carefully created post, only to find that it loses traction after a couple of hours? We take a look at how the lifespan of posts on Twitter, Facebook, YouTube, Stumble Upon & Pinterest.   There also some helpful tips to help you give more “life” to your Tweets, Pins & Posts.       When it comes to the longevity of a social media post, there’s one clear winner, Read more […]

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