Product SEO Can Bring Huge Rewards for Small Businesses If you’re running an e-commerce website, you need to ensure that each and every page on your website fulfills SEO criteria that search engines look for and reward. The difference between an unoptimized page and an optimized one is obvious; more successfully completed transactions and more money in your pocket. An ecommerce site optimized for the search engines generates more traffic and engages visitors, increasing their chances of becoming Read more […]

Read More

You probably know already that mobile is fast overtaking desktop. As each day goes by mobile marketing is becoming something that businesses big & small, can no longer ignore. Google has pumped up the pressure by releasing their mobile algorithm, and businesses are starting to take mobile far more seriously. But beyond creating a mobile friendly website, what can you do to get more sales from mobile? Is mobile really better than desktops for generating sales? Take a look at the following Read more […]

Read More

With local search firmly on the rise, Siri is just another way of capitalize on the rapidly growing mobile market, especially for local businesses. It is understood that 56% of “on the go” mobile searches have local intent. As voice command continues to become common practice, optimizing for services like Siri will become even more important. Even if you don’t receive any extra traffic from Siri, these are all good practices that will aid your online marketing regardless.   How Read more […]

Read More

Any business that wants to compete on Google must now have a mobile friendly website, that’s a given. But just having a “basic mobile presence” doesn’t set you apart from the rest, nor does it help you to maximize the sales opportunities gained from reaching mobile shoppers. So while there are still thousands of businesses playing catch-up, here are 5 simple ways that you can stand out from the crowd, increase your mobile site conversions & start getting better results from your mobile Read more […]

Read More

It’s time for small businesses to take mobile marketing seriously Many small business owners believe that mobile apps and mobile marketing are reserved for large companies lined with big pockets. But when you think about it, how many people do you know who don’t own a smartphone? Surely all businesses should be able to access this rapidly expanding market? The fact is that small businesses can benefit from having a mobile app, even with a smaller budget. Small business pioneers, willing to adapt Read more […]

Read More

Are You Ready to Sell to the Multi-Device Online Shopper Perhaps this is you. You’re standing in line waiting to order lunch. While waiting you decide to check your email on your smartphone. You see a subject line “Great Deal on New Tablets!” It sparks your interest. When you get your lunch and find a seat, you pull your current tablet out and read the entire offer using the sandwich shop’s free Wi-Fi connection. You click the link in the email and explore the offer some more. When you get Read more […]

Read More

Are you selling on the mobile goldmine? Few of us leave our home now without our smartphones. They have become a staple of our daily lives, becoming far more than a simple device used to communicate. By 2016 it is estimated that $45 billion will be spent on mobile advertising in the US alone It’s a large figure that can’t be ignored. Forward thinking businesses recognize that mobile is the new internet goldmine. Mobile commerce will continue to explode in 2015 and beyond. In fact, Google Read more […]

Read More