Introduced back in April, Google’s mobile update came as a surprise millions of business owners, especially those without a mobile friendly website.  Billed as one of the most significant changes to Google’s search algorithm, the news of the update was so big it got airtime on major news networks worldwide. But what has been the impact 6 months after launch? Has Google’s Mobile Update really been as catastrophic as some thought? And what about the long term effects for businesses? UK Read more […]

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Any business that wants to compete on Google must now have a mobile friendly website, that’s a given. But just having a “basic mobile presence” doesn’t set you apart from the rest, nor does it help you to maximize the sales opportunities gained from reaching mobile shoppers. So while there are still thousands of businesses playing catch-up, here are 5 simple ways that you can stand out from the crowd, increase your mobile site conversions & start getting better results from your mobile Read more […]

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With Google’s mobile update just launched there is no lack of web designers trying to sell responsive web design to any local businessperson who will listen to them.  Fortunately for them there is no lack of businesses without a mobile website. If you are one of the huge number of businesses without a mobile friendly website you might be wondering what all of the fuss is about. More importantly would the investment in a mobile friendly design positively affect your bottom line? The Trends Affecting Read more […]

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Build your online brand in 2015 As 2015 rolls into full swing, you are probably contemplating ways to grow your business in the coming year? You may be mindful of the importance of building a strong and uniquely identifiable online brand.  But what are the best ways to go about doing that in 2015? Here are four of the best methods you should be using to increase your brand awareness in 2015 Fully Embrace Mobile   By 2016 it is estimated that 90% of local advertising will be served on Read more […]

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It’s time for small businesses to take mobile marketing seriously Many small business owners believe that mobile apps and mobile marketing are reserved for large companies lined with big pockets. But when you think about it, how many people do you know who don’t own a smartphone? Surely all businesses should be able to access this rapidly expanding market? The fact is that small businesses can benefit from having a mobile app, even with a smaller budget. Small business pioneers, willing to adapt Read more […]

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Are You Ready to Sell to the Multi-Device Online Shopper Perhaps this is you. You’re standing in line waiting to order lunch. While waiting you decide to check your email on your smartphone. You see a subject line “Great Deal on New Tablets!” It sparks your interest. When you get your lunch and find a seat, you pull your current tablet out and read the entire offer using the sandwich shop’s free Wi-Fi connection. You click the link in the email and explore the offer some more. When you get Read more […]

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