Small business owners and webmasters often forget SEO when building a new website The process of optimizing a website for the search engines begins with the first letters of code that get written for the site. SEO (search engine optimization) is not an afterthought. It has to be planned for and implemented from the very beginning. While many webmasters and ecommerce store owners know this, they still make mistakes. Or worse still, they ignore it. Mistakes made in implementing search engine Read more […]

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Product SEO Can Bring Huge Rewards for Small Businesses If you’re running an e-commerce website, you need to ensure that each and every page on your website fulfills SEO criteria that search engines look for and reward. The difference between an unoptimized page and an optimized one is obvious; more successfully completed transactions and more money in your pocket. An ecommerce site optimized for the search engines generates more traffic and engages visitors, increasing their chances of becoming Read more […]

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Everywhere you look, people are glued to their smartphones.  Whether you’re in a coffee shop, at a dinner party or walking down the street, chances are you’ll see someone intently engaged in their mobile phone. The average user now checks their smartphone 85 times each day. Mobile use had never been greater as we all become a nation of smartphone addicts. We’re never far from our beloved phone either; In a study by Jumio 72% of respondents in a survey reported to being within five feet Read more […]

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Like millions of others, you have probably realized by now that mobile can’t be ignored.    More consumers now search on their mobiles than desktops and businesses are starting to realize this.  If you ignore their mobile rankings, you’re ignoring a large chunk of your customers. The benefits of improving your mobile website rankings cannot be underestimated. 4 out of 5 consumers use smartphones to shop 70% of mobile searches lead to online action within an hour. Google Says More Read more […]

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Wondering why your website isn’t appearing in Google?  Today we’re going to look at some of the reasons your website might not appear in the search results & what you can do to fix the problem. If your website is not in Google, don’t panic! It is usually something simple that can easily be fixed.   1. Your Website is Too New This is one of the most common problems website owners face.  If your site is new it won’t automatically appear in Google until you tell them about it! Read more […]

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If you asked me why your website isn’t on the first page of Google, you could get one of 100 different answers. There are hundreds, if not thousands of metrics used by Google when ranking websites. So you could easily spend days, if not weeks, discussing various theories & reasons why. Ultimately what determines your position In the search rankings is trust.  If Google doesn’t trust your business; you won’t reach the prime positions in the search results, simple. Google wants to Read more […]

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If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted, individual pages that focus on one particular product or service.  They are stripped back, with only the most essential information needed to convert visitors into highly targeted leads. For best results landing pages should be used in conjunction with targeted advertising.  When prospects “land” on your page, they might be prompted to enter their Read more […]

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When it comes to choosing the right SEO strategy for your business, it can seem like a bit of a minefield. Since SEO is often changing, any advice you find could be long out of date by the time you read it.  Even when you think you’ve got it right Google can quickly change the goal posts, pushing your site back down the search results, or even out of Google altogether… SEO is a long term strategy so no business wants to spend months on their SEO to find they’ve lost their rankings at Read more […]

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Getting your website to the first page of Google is often seen as complex task for many business owners.  It’s seen as a long term strategy that requires a lot of time & resources to take effect. But if your business is wanting to compete on a local level however the odds are more in your favor. Since Google launched their ‘pigeon’ update in July 2014 it has become easier for local businesses to reach the coveted top spot in the search results.   Local businesses that aren’t Read more […]

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Standing out on the first page of Google can be hard to achieve, there isn’t much space to play with so grabbing a searchers attention is often seen as a ‘fine-art’. Rich Snippets or “Structured Data” are here to make that job a little easier. Acting as a simple way website owners can stand out from the crowd & direct more clicks to their site. Structured Data is used to highlight vital information that is shown alongside your traditional search listing; for example upcoming Read more […]

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