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Google Changing from Search Engine to Answer Engine

Answer Engine
How Google morphing to an Answer Engine affects you. I had a client call a couple weeks ago. She said “John, I’ve watched our traffic over the last few weeks and it seems to be down”. I asked her if the calls were still coming in. She said,” Oh yes, we’re getting calls, just not as much traffic”. After we hung up, I thought to myself “It’s happening”. Anyone who follows Google as closely as we do know that Google is repositioning itself to be an answer engine rather than just Read more […] […]

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SEO After a Website Redesign

SEO and website redesign
How to protect the gains you made in SEO after a website redesign. If you’ve decided to give your website a new look and have opted for a redesign for improved navigation and traffic, you need to do it right. Done right, a website redesign can boost sales and SEO. But if you get it wrong, then there’s a real possibility of your existing SEO suffering. Your SERP results may nosedive. Steps for proper SEO of a website that’s redesigned A new website is an opportunity for better URLs that, Read more […] […]

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Google’s web.dev Scoring Tool and Your Local Business

web.dev
Web.dev is a great tool to help local businesses get to the top of a search engine page. Google’s web.dev  tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website for performance, accessibility, SEO, and best practices. Performing the audit is simple and free. Enter the URL of the website to be tested and click on “Run Read more […] […]

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7 SEO Tools for Local Businesses

SEO Tools for Local Businesses
7 SEO tools for local businesses that want to do it themselves. If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get into the process of optimizing content for search and benefiting from the results, you’ll be happy that you did. Search Engine Optimization (SEO) is painstaking work.  That’s why many business owners leave it to a professional. But for Read more […] […]

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Keyword Research – 5 Common Mistakes Local Businesses Should Avoid

keyword research
Keyword research is still a pivotal piece of SEO   Keyword research is one of the essential building blocks of effective SEO. If you seek organic traffic or even if you want your PPC ads to work, you need to be spot on with the choice of keywords, it’s that simple. You’re going to need to weave those keywords into the content, and possibly weave content around the keywords. Yes, there’s a difference between the two.Whatever you do, you need to begin by choosing the right keywords Read more […] […]

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Digital Marketing and Local SEO Trends in 2019

Digital trends in 2019
Local SEO will be an important component of digital marketing in 2019 2019 is still months away. But if you wish to get the better of your competitors in the coming year then you need to begin now. Knowing how digital marketing will evolve in 2019 will enable you to prepare for it right away. Digital marketing trends are always evolving and you should consider implementing those that are a good fit for our business, where your marketing is today and where you’d like it to be in the future. Staying Read more […] […]

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How will Google+ shutting down affect SEO?

Google plus and SEO
Google is shutting down Google+. The shutdown will happen in a phased manner, and the deadline for the final closure is August 2019. Note that it will continue to work as an intra-company network even after August 2019. What does the shutting down of Google+ mean for your business’s SEO? You probably know the answer to this yourself. Google+ was owned by the search engine giant and any social signals sent out by Google+ were expected to deliver strong SEO benefits. But that didn’t quite Read more […] […]

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SEO in 2020 – A Peek into the Future

SEO in 2020 – Voice Search, Knowledge Graph and More By 2020, we will have entered an age of screen-less searches. Over the next four years, 30%-50% of our searches will be through voice and will not require a screen. – According to Garter & ComScore. That, briefly, is Google Search in 2020. Voice comes with some very distinct advantages, but will make SEO a much harder task. It is easier to utter instructions instead of typing them. Voice search returns an answer to the question instead Read more […] […]

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How Big Will Voice Search be in 2020?

Voice search currently makes up over 20% of mobile searches on Google  It’s a familiar scene. Friends are sitting around the dorm when someone suggests they order a pizza. One of them grabs her smartphone and says into the mic “Who has good pizza near me”. The phone comes back with suggestions to pick from. While comprising a large share of mobile search now, voice search will increasingly acquire a bigger share of the search pie. The dominance of mobiles over desktops is fueling voice search Read more […] […]

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Ten Link Building Strategies For Local Businesses

Link building is difficult but here are steps local small businesses can take to improve their search ranking. Link building is one of the most difficult, and beneficial, aspects of SEO. It requires persistence and planning to run a link building campaign well. But if you’re a small business with a limited budget for SEO, how can you build enough quality links to make a difference in your business? There are some ways and here they are. Reciprocal Linking – I’ll link to you if you link Read more […] […]

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