It’s time for small businesses to take mobile marketing seriously
Many small business owners believe that mobile apps and mobile marketing are reserved for large companies lined with big pockets. But when you think about it, how many people do you know who don’t own a smartphone? Surely all businesses should be able to access this rapidly expanding market? The fact is that small businesses can benefit from having a mobile app, even with a smaller budget. Small business pioneers, willing to adapt a mobile strategy, will reap a reward of much higher income in 2015.
Why it is vital to ‘go mobile’ in 2015
The fact is mobile marketing is something small businesses can’t afford to overlook. All you have to do is look across the room and there’s a good chance someone in your household or office is using a smartphone. If you’re interested to discover the indisputable statistics that support the adoption of mobile marketing for yourself, see Go Mobile in 2015.
Although larger companies are benefiting impressively from adopting a mobile marketing strategy, the uptake from small business is still very low. This represents a significant opportunity for those looking to stand out from their competitors.
How your businesses can benefit from a mobile app
Some of the benefits of a mobile marketing strategy (and in particular the development of an app) for a small business include:
- Reach your customers anywhere, any time of the day
- Entry into a rapidly expanding and vast market
- The ability to offer an enhanced and engaging user experience with new services or tools
- Develop customer loyalty & brand recognition
- Stand out from other competitors
- An app is a tangible asset to your business
A mobile app is essentially your brand in your customer’s pocket. It’s a piece of owned media that you can repeatedly use to market to your customers. An app can reduce your marketing costs and increase your customer retention.
How can a mobile app help my business?
Mobile apps are highly flexible and can be a valuable asset to almost any business. A app can be used to book a reservation or appointment, create loyalty incentives, promote sales and provide location information to customers on the go. Smartphone technology makes it far easier for your customers to do business with you. Allowing customers to call or find your business using GPS or keep up to date with your latest offers through mobile push notifications.
Elvin Mobile Marketing
If you wish to learn more about mobile apps and how a mobile app can benefit your own business; or just require general advice, then please get in touch. Elvin Mobile Marketing offers a customized app design service and specializes in online and mobile marketing services for local small businesses.
