Reach More Customers Online - Get our FREE eBook "Online Marketing Fundamentals - Local Business Edition": Download Now

The latest online marketing news & opinion that matters to You

  Traditional local business directives such as the yellow pages have been in slow decline for some years now.  Instead consumers are turning online to find local businesses and local information.  They expect your typical local business to have a sophisticated online presence, on social media, in local directories and search engines. If your business isn’t there, you can’t do business with them, and chances are they’ll use a competitor instead! One of the easiest ways to increase Read more […]

Read More

You’ve got this website, but it’s not getting you any results. What to do, what to do? Are you finding that your website isn’t generating the results you expect?  Have you invested in a website that doesn’t seem to give back to your business? There’s no doubt businesses need a website to compete today, but simply having one doesn’t guarantee you any leads of sales.       How can you get more leads from your website in 2016? Let’s take a look at some of Read more […]

Read More

Everywhere you look, people are glued to their smartphones.  Whether you’re in a coffee shop, at a dinner party or walking down the street, chances are you’ll see someone intently engaged in their mobile phone. The average user now checks their smartphone 85 times each day. Mobile use had never been greater as we all become a nation of smartphone addicts. We’re never far from our beloved phone either; In a study by Jumio 72% of respondents in a survey reported to being within five feet Read more […]

Read More

After weeks of research and editing, we are pleased to announce our latest publication: “Online Marketing Fundamentals” will be arriving soon.  Available to read at your leisure, completely FREE of charge!   A Guide to Online Marketing – For Local Businesses An up-to-date and cutting-edge guide on everything you need to get more business from the web. As more and more local businesses are beginning to take advantage of online marketing, we have put together this guide to help you do Read more […]

Read More

Search Engine Optimization is a process used by millions of brands worldwide.  Big or small, organizations know that to compete in today’s digital market, they need to invest in SEO.  Top brands have whole departments dedicated to improving and maintaining their search position. But despite its popularity, SEO is not without its detractors.  What would be considered a modern day staple of business marketing for some is seen as an unnecessary expense for others. Search engine optimization Read more […]

Read More

If you want to reach more customers online, you need to be on Google.  Most businesses realize this, but aren’t taking full advantage of the tools available to them. Google My Business is a free service making it easier for businesses to “be found” on Google.  These days 4 in 5 consumers search for local information on search engines, Google My Business makes sure your business is there when they do. The service helps to promote the local information people are looking for most, such Read more […]

Read More

If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone . It’s a common sight for today’s local businesses, you search your business name and find that instead of your website at the top, Yelp or some other directory has taken its place. Sometimes businesses can be pushed so far down the page that 5 or more directory listings appear in front. Surely if you search for your business, your website should show up first? Sites Read more […]

Read More

Looking to improve your local search ranking? If you’re a local business with a website, you need to know about the 3 pack. Getting in the coveted 3-pack will help you reach more local customers, stand out from your competitors and get more out of search engine marketing (in less time). The 3-pack (formally known as the 7-pack to make things more confusing), is found in local Google searches (See right). If a local search returns a 3-pack, it will always appear at the top of the page, Read more […]

Read More

Like millions of others, you have probably realized by now that mobile can’t be ignored.    More consumers now search on their mobiles than desktops and businesses are starting to realize this.  If you ignore their mobile rankings, you’re ignoring a large chunk of your customers. The benefits of improving your mobile website rankings cannot be underestimated. 4 out of 5 consumers use smartphones to shop 70% of mobile searches lead to online action within an hour. Google Says More Read more […]

Read More

Video marketing is often seen as an expensive, luxurious form of marketing, reserved only for big brands with equally big marketing budgets. When it comes to getting (and keeping) consumer attention, there’s little doubt video does the job.  Video marketing is bigger than ever, with online video accounting for a staggering 50% of mobile web traffic.  We just can’t get enough of those cat videos it seems. Beyond better bounce rates and having the rapt attention of your visitor, there are Read more […]

Read More