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For years, SEO meant one thing for local businesses. Get your business to show up on page one of a Google search inquiry, preferably atRead More »Why SEO Is Now SEM: Search Everywhere Marketing for Local Businesses
The holiday season isn’t just about boosting December sales—it’s your golden opportunity to set your business up for a strong start in the new year.Read More »Small Business Holiday Email Marketing Strategies That Can Book Your Q1
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A guide for small business owners who want to use social media without feeling overwhelmed. Most small service businesses work long days. You’re fixing leaks,Read More »How Local Service Companies Can Build a Social Media Strategy in 7 Easy Steps
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A few months ago, a homeowner in Glastonbury shared something small but revealing. Her washing machine overflowed one evening, and before calling anyone, she satRead More »5 Marketing Tweaks That Make Homeowners Choose You Over the Competition
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You know when you are excited about something, a product, a pitch, only to arrive at the end and feel unsure. Like you don’t knowRead More »The Cost of Confusion: How Mixed Messages Quietly Kill Sales
Building Visibility That Does Not Disappear Overnight! How do you know your content is receiving a lot of engagement from your audience? Getting many likes,Read More »When the Google Algorithm Stops Favoring You
Not long ago, a company’s website was the centerpiece of its online presence. People would land there, explore carefully written pages, read about services, andRead More »Do Clients Actually Read Websites Anymore? A Quiet Crisis in User Attention
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If you’re managing a small business with tight finances, it can feel like you’re always in survival mode. You realize you need to market yourRead More »Marketing a Small Business With No Money? Check Out These 6 Free Online Tools
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A website represents more than just an online presence. It is the digital storefront where every interaction can either capture attention or lose a potentialRead More »Design Trends That Are Driving Conversions This Year
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Ever wonder what separates companies that thrive from those that struggle? It’s not just a great product or a flashy marketing campaign. It’s the abilityRead More »How to Turn Customer Feedback into Better Services
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Google’s August 2024 Core Algorithm Update has sparked considerable discussion within the SEO community. Unlike the typical updates, this one has been particularly notable dueRead More »Google Core Algorithm Update August 2024: What Has Been the Impact So Far?
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The holiday season is a golden opportunity for businesses to boost sales and strengthen customer relationships. However, with increased competition, it’s essential to start planningRead More »Holiday Marketing Tips: Get a Head Start on the Season
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Greetings to the future! Imagine having a super-smart assistant that manages your tasks and responsibilities, gives you deep insights, and even enhances your imagination andRead More »Discover Ideal AI Companion For Your Business
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Off-page SEO strategies encompass all the activities that occur outside of your website, contributing to its authority, trustworthiness, and relevance. Implementing these strategies effectively canRead More »Top Off-Page SEO Strategies for Small Businesses
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In the rapidly evolving world of chiropractic care, staying ahead of the curve in chiropractic marketing is crucial for attracting new patients and retaining existingRead More »The Future of Chiropractic Marketing: Trends to Watch and How to Prepare
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In the ever-evolving landscape of business promotion, the fusion of local events and digital marketing emerges as a formidable strategy. “Local events and digital marketing”Read More »Local Events and Digital Marketing: A Winning Combination
In the dynamic landscape of modern business, establishing a distinct brand identity is paramount for success. Small businesses, in particular, can significantly benefit from strategicallyRead More »The Role of Local Events in Shaping Your Business Identity
In the ever-evolving landscape of business, proactive marketing is essential for staying ahead of the competition. For businesses gearing up for success in 2024, craftingRead More »Proactive Marketing: Strategies for Developing Realistic Timelines and Budgets in 2024
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Impact Of Google’s February Algorithm Update on SEO Have you noticed any changes in your website’s search rankings recently? It could be due to Google’sRead More »Google’s February Algorithm Update: How It Impacts Your SEO Ranking
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Posting on social media can help your business if it’s done right It’s no secret that posting on social media is an incredibly effective wayRead More »Things to Keep in Mind When Posting on Social Media
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On-page SEO is the process of optimizing web pages to improve search visibility. It involves publishing relevant, high-quality content, and tweaking the headlines, images, andRead More »Top 7 Most Essential On-Page SEO Factors
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Content marketing is a great investment for any business, big or small. It helps build trust, strengthen customer relations, increase web traffic, attract customers, keepRead More »Content Marketing For Small Businesses: 7 Essential Tips
91% of people read online reviews and 84% trust them as much as their friends. This means that bad reviews can prove detrimental to yourRead More »Signs That You Need Help With Your Online Reputation
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A website is an incredibly valuable resource for any business. It is the backbone of your business and supports all of your online marketing efforts.Read More »Top Metrics To Measure Website Performance
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Google continually makes updates to its search algorithm to rank the relevant pages that will be most useful to the users in the Search EngineRead More »What is Page Experience and Why is it Important?
Blogging will help SEO if it’s done well and consistently Yes, blogging does help SEO. However, having a blog isn’t enough. You need to updateRead More »Does Blogging Help SEO?
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Do you Know What a Marketing-Mix is? A marketing-mix is a set of tactics and actions a company employs to promote its brand. The marketing-mixRead More »Marketing-Mix And Its Importance For Your Business
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Black hat SEO tactics can crush your business online Different people define black hat SEO in different ways. In the simplest terms, black hat SEORead More »Can You Get Away with Black Hat SEO Tactics in 2022?
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WooCommerce or Magento – which is right for you? WooCommerce or Magento is a question many new ecommerce entrepreneurs ponder when deciding on a websiteRead More »ECommerce – WooCommerce or Magento
Magento is the standard bearer of Ecommerce platforms Magento is among the best known and most widely used eCommerce platforms with over 250,000 stores liveRead More »Advantages of a Magento Website
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Website SEO best practices include proper organization of content Do you know that only 5% of the searchers navigate past the first page of GoogleRead More »SEO Best Practices For Local Businesses – Website Edition
Google’s latest algorithm update invalidates spam links Google recently announced its latest update that “nullifies” spam links. This could spell bad news for all thoseRead More »Google’s Anti-Spam Links Update – What You Need To Know
Google’s war on spam continues! The success of your search engine marketing campaign hinges a great deal on the quality of your content. Google respondsRead More »Google Attacking Spam With New Update
Your competitor’s GMB spam can cost a local business big in lost customers and revenue Google My Business is a terrific free tool that makesRead More »What Is Competitor’s GMB Spam and How to Combat It
Does Facebook or SEO offer your business a higher ROI Social media marketing and Search Engine Optimization are great ways to promote your business online.Read More »Facebook or SEO: Which One is Best For Your Local Business?
Ecommerce SEO issues that local websites need to avoid As more and more people emerge from the pandemic driven quarantine, many local business owners areRead More »Ecommerce SEO & Issues Local Businesses Face
An SEO audit should be the first step in any SEO plan Many businesses spend a lot of time, money and effort on their website.Read More »Key Issues to Evaluate in an SEO Audit
Keeping track of Google algorithm updates will help keep your business at the top of search pages A website is not just the face ofRead More »Google Algorithm Updates Effect on Your Business?
Your SEO tactics have to change as the search algorithm changes Google is constantly updating its search algorithms. As a local business owner, you, orRead More »SEO Tactics That No Longer Work
How can your business benefit from Google My Business? Google is our go-to tool for searching all kinds of information, from beauty tips, DIY repairRead More »How Google My Business Benefits Your Local Business
SEO metrics allow you to measure the effectiveness of your search engine campaigns Whether you are a business owner or a digital marketer, you knowRead More »SEO Metrics Every Local Business Should Watch
Most small business owners are unaware of the value an active blog can bring Most large businesses have blogs and other content marketing programs, butRead More »Does Your Small Business Need a Blog?
Google Core Algorithm changes don’t adversely affect websites that are properly search optimized It’s common knowledge among SEO professionals that Google rolls out a coreRead More »Google Core Algorithm Updates In 2020: A Summary
An SEO expert should be consulted before the website is developed Your website is the face of your business on the internet. However, your websiteRead More »Why it Makes Sense to Hire an SEO Expert Before a Web Designer
Most local businesses don’t even consider keyword research when planning a website. Keyword research is one of the essential factors in building a new website.Read More »The Importance of Keyword Research Before a Website Launch
Link building strategies are a cornerstone to successful SEO Link building strategies offer great benefits to small businesses. Among the ways links help small businessesRead More »Best Link Building Strategies for a Local Business
What are inbound links Inbound links, also called backlinks, are links from other websites that refer readers to your site. In the late 90s, GoogleRead More »How to Leverage Inbound Links for Your Website SEO
Local businesses make marketing mistakes they’re not even aware of Success in today’s highly competitive markets requires strong marketing skills. Whether you are a smallRead More »Marketing Mistakes That Cost Local Businesses $$$
Your website should be updated regularly to maintain a competitive edge 2021 will soon be upon us. Website owners should ideally get busy with tweaksRead More »How Will Your Website Fare Against the Competition in 2021?
SEM and SEO are often confused SEM and SEO are often interchangeable when discussing local business online strategies. But there are differences between the twoRead More »SEM and SEO: What Strategy Is Better for Your Local Small Business?
If done right, a PPC campaign is a good investment for many small businesses Pay-Per-Click or PPC is a version of internet marketing in whichRead More »Should Small Businesses Invest in a PPC Campaign?
A strong landing page can bring huge rewards for your business A strong and effective landing page is one that converts visitors into customers andRead More »How to Build an Effective Landing Page
Social media mistakes cost business time and money they can’t afford to waste. Social media marketing is an indispensable tool in any local businesses’ marketingRead More »Social Media Mistakes Local Businesses Must Avoid
DIY SEO is one way to get new clients and we have the information. Even if you’re not an SEO expert, it’s possible to optimizeRead More »DIY SEO: Tips for Local Business Owners
Choosing the best social media platforms for your business requires some thought There are over 3.5 billion social media users worldwide. That’s a lot ofRead More »Social Media Platforms – Which One is Best for Your Business
A local SEO audit is the first step to gaining more customers with minimal expense A local search is a primary method customers use toRead More »How to Conduct a Local SEO Audit the Right Way
Five essential small business marketing activities that will drive customers to your small business Having the most amazing products or services alone won’t help ifRead More »Small Business Marketing Activities that are Essential for Success
The sudden spread of the novel coronavirus has affected almost every business. While some are seeing a spike in sales most others are having toRead More »Do You Have a Post-COVID-19 SEO and Content Strategy in Place?
RingBot turns a desktop computer into a mobile device It’s not too often we can say a new piece of technology has crossed our deskRead More »Get More Calls with RingBot
Does Guest Blogging for Links Still Make Sense It wasn’t long ago that guest posting, or guest blogging, was a terrific way to get backlinks.Read More »Guest Blogging – Is it Still A Good SEO Strategy?
Email marketing and SEO are important tools in the sales funnel Businesses that combine email marketing and SEO can benefit from the positive results bothRead More »How to Combine Email Marketing and SEO to Increase Sales
New program connected to Google Guaranteed Certification program It is been reported that Google may be offering a premium GMB upgrade for a $50/month feeRead More »Premium GMB Upgrade Offered by Google?
Long tail keywords will bring targeted traffic ready to buy Keywords drive traffic. Long-tail keywords drive highly targeted traffic. Using long-tail keywords is an excitingRead More »Long Tail Keywords, A Great Local SEO Strategy
Increasing organic traffic is a good investment for virtually any local business Every couple of months my Twitter feed goes crazy. “Google changed their searchRead More »Increasing Organic Traffic For Local Businesses
What You Can Do to Stay Competitive Online During the Covid-19 Pandemic Crisis Ecommerce, already on a growth path all over the world, has seenRead More »COVID-19 Pandemic Effect on Online Sales
Of course, your website matters. But voice search changes the reasons why A website primed for voice searches will rank higher than those that haveRead More »Does Your Website Still Matter in the Age of Voice Search?
Elvin Web Marketing is Hiring – And We Need You! Elvin Web Marketing is one of the premier SEO, website, and online marketing companies in Connecticut.Read More »Elvin Web Marketing is Hiring
This core algorithm update was big! While Google search algorithm updates are common, big core algorithm updates like the one that was rolled out inRead More »Google Core Algorithm – Another Month, Another Update
Here’s another way to keep your customers engaged during the Covid-19 pandemic Local businesses can now set up a gift card offer or a donationRead More »You Can Now Set Up a Gift Card or Donation Campaign on Google My Business
Now is the time to get into position to thrive the after COVID-19 crisis recedes The news gets worser and worser. States are beginning toRead More »After COVID-19. How Your Local Business Can Thrive
COVID-19 will forever change the way people shop As a local business person perhaps you have thought about moving your store online. Despite recent headlinesRead More »Move Your Store Online- Now Is The Time
Covid-19 help is here but not all local businesses are getting support We’re a month into the COVID-19 and some of us are doing okay.Read More »COVID-19 and Local Businesses One Month In
Two years ago, a client of ours complained that a Google Local Guide left a 1-star review for her company on Google. While investigating herRead More »How to Spot Fake Reviews on Google, Yelp, Etc.
Being in local online directories for SEO purposes still makes sense in 2020 Many of our clients ask, “Will being in local online directories forRead More »How Important Are Local Online Directories for SEO in 2020
Your local business can survive COVID–19 A few short weeks ago everything was so great. The weather was getting warmer, business was brisk. The stockRead More »How Local Businesses Can Survive COVID–19
Here are some important SEO Tips for Alexa SEO for voice-activated searches can drive traffic to your website. While Google’s Voice Assistant is the mostRead More »SEO Tips for Alexa in 2020
Why would you want to redesign your website in 2020. Like many design industries, web design is constantly evolving. Some designers choose to play withRead More »Why Redesign Your Website in 2020
Social media can help with SEO Social media influences SEO. Your business can generate more organic traffic if you put in some effort to tweakRead More »How SEO-Friendly is Your Social Media Outreach?
Internal linking is a quick and easy way to improve your website’s ranking In the total SEO (search engine optimization) scheme of things, internal linkingRead More »Internal Linking – A Solid SEO Tactic that Works!
Without Google’s trust, your best local SEO efforts are for naught. A guy comes to your house, says he can add a room, fix yourRead More »Gaining Google’s Trust is the Best Local SEO Strategy
GMB spam is on the increase but Google needs your help to combat it. Don’t you hate it? You work your tail off making sureRead More »GMB Spam and Local Business. Fight Back!
Pursuing a local target audience will get you the business you want with the lowest investment of time or money A local SEO strategy, byRead More »SEO for a Local Target Audience
What can a well-rounded SEO strategy do for you? A diversified SEO strategy will prevent your online rankings from taking a fall because of anRead More »A Well Rounded SEO Strategy Will Bring Lasting Results
The penalties for black hat SEO far exceed any short-term gains. You’re probably asking, “What is black hat SEO”? Black hat SEO is a setRead More »Red Flags Pointing to Black Hat SEO
With mobile search and voice search, landing in the map box is imperative for a local business. To be seen by prospects on the internet,Read More »How Your Local Business Lands in Google’s Map Box
Choosing the right e-commerce platform can make the difference between success and failure for a local small business. The story is common. A local businessRead More »What E-Commerce Platform Should A Local Business Use In 2020?
Service radius is out, listing individual locations is in. Google has finally pulled the plug on the service based business radius in GMB (Google myRead More »Google Ends Radius Service Area in GMB
Bing, the second most popular search engine has advantages over Google when it comes to running a PPC campaign. When local small businesses start toRead More »Don’t Forget Bing PPC When Considering a Pay Per Click Campaign,
A Semrush study sheds light on the SEO factors most important in voice search results. As we, and virtually every other SEO agency in theRead More »SEO Factors Most Important to Voice Search
Local SEO works best when a business and SEO agency work together. Many local businesses don’t bother with search engine optimization (SEO). They feel it’sRead More »Local SEO – How to Get the Most Out of Your Agency
Learning how to rank on these platforms can help with branding and sales. In the competitive online market that we live in today, ranking forRead More »How to Rank on Facebook, Amazon, Apple and YouTube
Your 30 day plan to boost your startup’s online marketing.
Review cards can be the difference between success and struggle for a local business If you market your local business online, you need review cards. Read More »Every Local Business Needs Review Cards
Most business owners have no idea who their website visitors are. Do you know who your website visitors are? Is your website attracting the rightRead More »Local Business Owner – Do you Know Who Your Website Visitors Are?
Feeling charitable? Supporting a charity might just boost your local SEO. Many local businesses freely give to local charities or non-profits. They do so forRead More »How Charity Can Boost Your Local SEO
Most local businesses don’t keep up with Google Algorithm updates For anyone with a business that depends on the internet for a sizable share ofRead More »What Local Businesses Can Learn Through Google Algorithm Updates
How Google morphing to an Answer Engine affects you. I had a client call a couple weeks ago. She said “John, I’ve watched our trafficRead More »Google Changing from Search Engine to Answer Engine
Selling on Facebook can be profitable. Until recently, smart internet marketing consultants were advising clients that selling on Facebook was not profitable. The thinking wasRead More »Selling on Facebook in 2019
How to protect the gains you made in SEO after a website redesign. If you’ve decided to give your website a new look and haveRead More »SEO After a Website Redesign
Web.dev is a great tool to help local businesses get to the top of a search engine page. Google’s web.dev tool is great news forRead More »Google’s web.dev Scoring Tool and Your Local Business
Is Your Business a Victim of SEO Spam? SEO spam is an example of negative SEO that blackhat SEO practitioners can deploy successfully against competitorsRead More »SEO Spam and Local Search Ranking
Six tasks in that make local SEO an ongoing process. We’ve been in the Search Engine Optimization business for several years now. Occasionally, we getRead More »Local SEO Tasks That Are Ongoing Processes
Local Reviews impact continues to grow. Following the study into SEO by Moz which showed that reviews have increased their influence in 2018, Bright LocalRead More »Local Reviews in 2019 and Their Growing Impact on Your Business
The Moz 2018 local search ranking factors study is out Updated for 2018, the Moz Local Search Ranking Study is the most comprehensive, valued studyRead More »2018 Local Search Ranking Factors Released
7 SEO tools for local businesses that want to do it themselves. If you’re running a small business and you want to rank your websiteRead More »7 SEO Tools for Local Businesses
Local service ads may be an affordable way to jump to the top of a Google search page. Local Service Ads is a product designedRead More »Local Service Ads – Are They Worth Investing In?
Keyword research is still a pivotal piece of SEO Keyword research is one of the essential building blocks of effective SEO. If you seek organicRead More »Keyword Research – 5 Common Mistakes Local Businesses Should Avoid
Fake ransomware is costing businesses plenty. As IT systems become more advanced, so too do the hackers that try to infiltrate them. Ransomware, the actRead More »Fake Ransomware Scam on the Rise
Proper meta tags are a crucial element for local SEO Meta tags are invisible tags that search engines use to determine the meaning of aRead More »Meta Tags for Local SEO – The Essential Guide
If you want to get more calls, Google my Business is a great place to look. Google makes it easy to call local businesses PeopleRead More »5 Ways to Get More Calls from Google my Business
Local SEO will be an important component of digital marketing in 2019 2019 is still months away. But if you wish to get the betterRead More »Digital Marketing and Local SEO Trends in 2019
Google is shutting down Google+. The shutdown will happen in a phased manner, and the deadline for the final closure is August 2019. Note thatRead More »How will Google+ shutting down affect SEO?
Perhaps the most significant update to the Facebook messenger API, the ability to ingrate a messenger style chat on your website. Connecting directly toRead More »Facebook Messenger – The New Live Chat?
The new algorithm emphasizes expertise, authority and trust to get top a rank One of the latest and most significant updates to the way GoogleRead More »Google’s Core Algorithm Update – Expertise, Authority and Trust
In an effort to encourage more businesses to use the posts feature of Google My Business, Google has introduced a “Businesses like yours are posting!”Read More »How to Spy on Your Competitors With Google My Business
A GMB website will help with local SEO If you’re a business owner and a DYI digital marketer, you may have noticed in your GoogleRead More »GMB Website – Why You Should Create One
GMB Questions & Answers is a great way to engage customers and prospects GMB Questions and Answers first started appearing on Google my Business backRead More »GMB Questions & Answers – Most Underused Feature?
Off-site SEO is difficult but will pay dividends down the road More than 8 out of 10 consumers search for businesses using search engines. IfRead More »Local SEO – On-site or Off-site SEO?
Benefits of getting your brand on social media Getting your brand to stand out on social media is not easy, and yet for some brandsRead More »Brand Your Small Business on Social Media
Google Local Guides are not always trustworthy Many businesses have experienced the problem of fake reviews and it seems ‘some’ local guides play a partRead More »Google Local Guides and Fake Reviews
SEO Mistakes that are easily avoidable using WordPress If you are a business or individual with a website, chances are that you’ve opted for WordPressRead More »WordPress SEO Mistakes that can Hurt Your Traffic
No business wants negative reviews, warranted or not. In a time when consumers value reviews more and more, not only does it reflect badly onRead More »What to Do With Negative Business Reviews
Website crawl issues are annoying at best and can affect SEO For the sake of uniformity and simplicity, this article explains website crawl errors inRead More »What are Website Crawl Errors and How to fix Them?
Google’s mobile first index was launched in 2015 and the full roll-out started at the beginning of 2018. Now Google indexes the mobile version ofRead More »What is Google’s Mobile First Index?
SEO in 2020 – Voice Search, Knowledge Graph and More By 2020, we will have entered an age of screen-less searches. Over the next four years,Read More »SEO in 2020 – A Peek into the Future
Voice search currently makes up over 20% of mobile searches on Google It’s a familiar scene. Friends are sitting around the dorm when someone suggestsRead More »How Big Will Voice Search be in 2020?
Does your website still serve a purpose? Google’s primary objective is to answer people’s questions as quickly and as accurately as possible. Years ago, ifRead More »Do Local Businesses Still Need a Website?
Easy to implement local SEO strategies for virtually any business SEO is often regarded as a mysterious dark art. Constantly evolving it can beRead More »5 Minute Local SEO Strategies
Facebook’s new algorithm will make life harder for many small businesses On January 11th, Facebook announced a change to its news feed algorithm. Over theRead More »What does the Facebook Algorithm Change Mean for Your Small Business?
Local SEO and SEO are not the same This is the only local SEO guide that you will need to crack the local SEO code.Read More »Local SEO Checklist – Steps to Implement TODAY!
SEO Trends That Will Impact Your Local Small Business in 2018 Search Engine Optimization (SEO) is more challenging than ever. We’re an SEO company andRead More »Local Small Business – 5 SEO Tips for 2018
Get website form inquires to you through text. Most, if not all business websites have a contact form so would-be customers can get in touch.Read More »How to Receive Website Form Submissions by Text
Bad online reviews can harm your reputation and harm your SEO Search for any local service and you will likely see plenty of reviews thatRead More »How to Collect Online Reviews by SMS With Get Mobile Reviews
A good mobile marketing plan can have a huge impact on sales this Holiday Season Mobile marketing, which drives mobile commerce, comes into its ownRead More »Mobile Marketing for the Holiday Season
The answer is reviews are very important for local SEO. There is no doubt that reviews can be extremely beneficial to businesses of all kinds. Read More »How Important Are Reviews in Local SEO?
Link building is difficult but here are steps local small businesses can take to improve their search ranking. Link building is one of the mostRead More »Ten Link Building Strategies For Local Businesses
The Knowledge Panel and 3-Pack – What you need to do In 2011, it was Google’s position that they wanted to get visitors off theRead More »Google Is Favoring Its Own Content Over Your Websites’
Quality. With Google, it is always about quality. Low quality pages can hurt your visitor experience and SEO ranking. Google wants to show the best,Read More »How to Identify Low Quality Pages on Your Website
Is there a trade off between responsive design and site speed? People are using their mobile devises to search the internet more and more. OverRead More »Site Speed Versus Responsive Design
In October, Google will start labeling web pages without an SSL certificate as untrustworthy. According to an article in Search Engine Land, Google will startRead More »Does Your Website Have a Form? Get an SSL Certificate
Google posts makes it quick and easy to display custom text, video, images and events next to your Google business listing. The feature is exclusiveRead More »What is Google Posts & What Can It Do for You?
In the past SSL certificates were used mainly by large e-commerce organizations who conduct thousands of online sales every day. However SSL certificates are nowRead More »How Securing Your Website Could Result in a Ranking Boost
More and more marketers are turning to video to engage with their audience. Who wants to read through massive blocks of text anyway? Video takesRead More »Amazing Facts About Video Marketing
Most web designers don’t consider SEO when building a website When designing a new website or bringing life to an old one, eye catching visualsRead More »Does Your Web Designer Know SEO?
Most businesses know that they need to be registered with Google my Business to be visible to their local audience across Google’s services. However dependingRead More »Importance of Pictures in Google my Business
Landscapers, swimming pool service companies, golf courses, ski resorts. What do they all have in common? Their businesses and activity is dictated by the season.Read More »Off Season SEO for Local Businesses
How a start up can leverage a social media marketing campaign When it comes to social media marketing, startups, especially those that are operating onRead More »Social Media Marketing – How to Turbocharge your Startup’s Campaign?
How long should it take for your local SEO efforts to show results? One of the first questions business owners ask before starting with localRead More »Local SEO – How Long Before You See Results
Small business owners and webmasters often forget SEO when building a new website The process of optimizing a website for the search engines begins withRead More »Six SEO Mistakes to Avoid When Launching a New Site
Hibu is an international company offering website design and online marketing services for local businesses big and small. Operated by the Yellow Pages, Hibu reliesRead More »Hibu Website Review – Is Hibu Really Worth the Money?
Product SEO Can Bring Huge Rewards for Small Businesses If you’re running an e-commerce website, you need to ensure that each and every page onRead More »Proper SEO for a Product Page
Penguin 4.0 is Live For the uninitiated, Google released search algorithm update Penguin 1.0 in April of 2012. It was designed to clean up GoogleRead More »Google has Released Penguin 4.0
A well-oiled sales funnel needs a properly set-up CRM A properly fine-tuned sales funnel gently nudges leads and prospects into becoming customers, and then, hopefullyRead More »Free CRM Tools for Sales Funnel Management
Google Image Search is a vastly underrated search platform The short answer to the question posed in the title of this post is that everyoneRead More »Who can benefit from Ranking in Google Image Search
The web is a big place. In order for your business to have a voice and stand-out from the rest, you need to brand itRead More »Are you branding your business effectively online?
There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online. They know that to beRead More »3 Common Reasons Your Web Marketing Isn’t Working
Social media posts can be rushed last-minute jobs. ‘Writer’s block’ can be a problem. You might be worried about a lack of engagement, or justRead More »Why Your Business Needs a Social Media Calendar
With so much content being published on Facebook every day, it’s no surprise that your posts should get lost in the crowd so easily. OverRead More »6 Tips to Increase Your Facebook Post Reach (Without Paying for Ads!)
We are often told that to be successful online we need to embrace content marketing. Content marketing helps aid your site’s SEO, gives you anRead More »7 Reasons Your Content Marketing Isn’t Working
[row][one_half] A Guide to Online Marketing – For Local Businesses An up-to-date and cutting-edge guide covering everything you need to reach more customers online, AsRead More »Online Marketing Fundamentals – Local Business Edition
In today’s digital age a business logo is an essential facet of any modern business, often shaping the colors, style & design for the rest ofRead More »5 places to get a great Business Logo (Without Breaking the Bank)
Traditional local business directives such as the yellow pages have been in slow decline for some years now. Instead consumers are turning online to findRead More »Top 70 Online Local Business Directories
You’ve got this website, but it’s not getting you any results. What to do, what to do? Are you finding that your website isn’t generatingRead More »Get More Leads From Your Website in 2016
Everywhere you look, people are glued to their smartphones. Whether you’re in a coffee shop, at a dinner party or walking down the street, chancesRead More »Smartphone Addict? Startling Facts about Mobile Use
After weeks of research and editing, we are pleased to announce our latest publication: “Online Marketing Fundamentals” will be arriving soon. Available to read at yourRead More »Online Marketing Fundamentals – Coming Soon..
Search Engine Optimization is a process used by millions of brands worldwide. Big or small, organizations know that to compete in today’s digital market, theyRead More »Why You Need to Invest in SEO in 2016
If you want to reach more customers online, you need to be on Google. Most businesses realize this, but aren’t taking full advantage of theRead More »Get More Customers Online with Google My Business
If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone . It’s aRead More »Why does Yelp Rank Higher Than My Website?
Looking to improve your local search ranking? If you’re a local business with a website, you need to know about the 3 pack. Getting inRead More »Local SEO: What is the 3-Pack? Why does it matter?
Like millions of others, you have probably realized by now that mobile can’t be ignored. More consumers now search on their mobiles than desktops andRead More »How to Increase Your Mobile Rankings in 2016
Video marketing is often seen as an expensive, luxurious form of marketing, reserved only for big brands with equally big marketing budgets. When it comesRead More »Benefits of Video Marketing for Small Businesses
Many businesses believe social media holds the answer to their marketing needs. But despite it’s reported success, many struggle to make social media work forRead More »4 Ways to Make Social Media Work for Your Business
We all know the impact of a bad review, but as local search continues to grow, what about their importance in SEO? Do reviews make aRead More »Are you Using Reviews as Part of Your SEO Strategy?
As if you need any more reason to go mobile friendly, Bing last week launched their mobile friendliness tool. Bing’s mobile algorithm follows Google whichRead More »Bing Launches Mobile Friendliness Test
Very rarely in business do we get things right first time. Most of the products and services we use every day have been through severalRead More »The Benefits of A/B Testing Your Website
Reach your customers wherever they are with a mobile friendly website from Elvin Web Marketing, save up to 20% off in the fall special. SinceRead More »Elvin Web Marketing Reduces the Cost of Going Mobile Friendly
Getting visitors to your website is one thing, getting them to stay is something else. You can have a website full of great content, butRead More »5 Ways to Keep People on Your Website
Got a website but not getting any results? Is your website receiving traffic but no sales? There are lots of reasons for traffic that doesn’tRead More »Simple Ways to Get More Customers from Your Website
You probably know already that mobile is fast overtaking desktop. As each day goes by mobile marketing is becoming something that businesses big & small,Read More »Get More Sales From Mobiles
Is it time for an upgrade? Need a mobile friendly website? Have you lost traffic from Google’s mobile update? Save Big in our Fall Special! PurchaseRead More »Fall Special – Up to 20% off Mobile Friendly Websites
Wondering why your website isn’t appearing in Google? Today we’re going to look at some of the reasons your website might not appear in theRead More »Why is my Website Not in Google?
In a recent study looking at over 200 million pages across the web, leading SEO analysts Raven discovered the most common on-site SEO problems foundRead More »Common On Site SEO Problems & How to fix Them
For the past few years Google has put a lot of emphasis into local search. In response to the growing desire for local information, GoogleRead More »Difference between a Places Search & Organic Search
If you asked me why your website isn’t on the first page of Google, you could get one of 100 different answers. There are hundreds,Read More »Does Google Trust Your Business?
Introduced back in April, Google’s mobile update came as a surprise millions of business owners, especially those without a mobile friendly website. Billed as oneRead More »6 Months On – Effects of Google’s Mobile Update
With the right colors, a marking campaign can reach deep into the heart of consumers, eliciting emotional responses & making customers more receptive to yourRead More »What’s The Right Color For Your Brand? – The Facts
What is the average lifespan of a post on social media? Have you ever spent hours crafting a carefully created post, only to find thatRead More »How Long do Social Media Posts Last?
Are you looking for an alternative to Google Adwords? Looking to get more out of your PPC budget? Today we’re looking at how Bing canRead More »Reasons to Use Bing Ads Instead of Google AdWords
If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted,Read More »Not Getting Results Online? Try a Landing Page
10 Reasons to Use Pinterest to Drive Traffic to Your Business Website Despite the fact that Pinterest is one of the lesser known socialRead More »Drive Traffic to Your Business Website With Pinterest
In today’s rapidly expanding technology market, speed is something we have all come to expect from our devices. If a website doesn’t load in quickly weRead More »Speed Matters – Solutions to Boost Your Site Speed
Creating Posts On Social Media – The Ultimate Guide When it comes to creating posts on social media, there is no one size fits allRead More »Creating Posts On Social Media – The Ultimate Guide
Losing Post Reach? Is Facebook Still Worth it? If you’re one of the millions of page owners suffering from a less than satisfactory post reachRead More »Is Facebook Still Worth The Effort in 2015?
Book an Appointment Direct From the Search Results Over the past month Google has been testing a new feature which allows searchers to book an appointmentRead More »Google Book an Appointment Feature in Testing
There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing,Read More »Local SEO Statistics Every Business Should Know
Looking to build a new website, or get more out of your existing site? A website can be an extremely valuable asset to any business;Read More »What Makes a Good Website in 2015?
White Hat SEO is a proven strategy to get outstanding search results over time When it comes to choosing the right SEO strategy for yourRead More »Why White Hat SEO is best for Your Business
Wondering why your website is not performing the way you hope? Is your website failing to generate new enquires, phone calls & sales for yourRead More »Why is my website not performing?
Analytics are essential to the success of any online marketing campaign. If you don’t know who is visiting your website, how long they spend onRead More »Beginners Guide to Google Analytics
In today’s digital age consumers expect every business to have an online presence. Elvin Web Marketing wants to help make that easier by givingRead More »Giving Local Small Businesses a “Leg Up” Online
With local search firmly on the rise, Siri is just another way of capitalize on the rapidly growing mobile market, especially for local businesses. ItRead More »How to Optimize Your Site for Siri Search
Local SEO is fast becoming the new internet goldmine A few years ago the internet was heavily criticized for taking business away from local stores.Read More »How Local SEO Can Boost Your Bottom Line
The web is so integrated into our everyday lives that we expect every business to have a website. Okay most businesses have got the pointRead More »What an outdated website can cost you in business
Getting your website to the first page of Google is often seen as complex task for many business owners. It’s seen as a long termRead More »Why Local SEO is Easier Than You Think
Although a high ranking website can generate thousands of targeted leads for your business, getting there can be a time consuming & expensive process, especiallyRead More »Top Time Wasting SEO Tactics to Avoid in 2015
Despite today’s lightning fast processors & broadband speeds, modern websites are becoming lumbered by dozens of scrips & widgets, slowing our sites down to aRead More »Improve Website Speed With These 5 WordPress Plugins
Why do small businesses pay so much for websites? If any business wants to survive in today’s consumer-driven market they need to have a websiteRead More »Save $100s on your website with a CMS
After spending time & effort building your list of prospect emails you want to do everything in your power to keep them, after all everyRead More »You Have Your Prospects Email – Now What to Do with It
WordPress is undoubtedly an exceptional tool for developing any businesses online presence. With WordPress you can start off small and gradually grow your site intoRead More »WordPress Plugins to Help Your Business Grow
When building a quality, high converting website, there are plenty of similarities between B2B and B2C. Focusing on just a few key areas could giveRead More »Tips For a B2B Website That Rocks
A sudden drop in your websites search ranking can leave you lost and confused, there’s no one to tell you every time you drop aRead More »Why Your Site Dropped Google Rankings – And What To Do
Standing out on the first page of Google can be hard to achieve, there isn’t much space to play with so grabbing a searchers attentionRead More »What is Google “Structured Data”?
Any business that wants to compete on Google must now have a mobile friendly website, that’s a given. But just having a “basic mobile presence”Read More »5 Ways to Increase Your Mobile Site Conversions
Google ads not performing? Not showing up? Looking for ways to get more from your AdWords budgets? If you are looking for ways to getRead More »Get more from your Google Ads with Extensions
Why you can never Ignore SEO If you want to generate brand awareness, more sales & more visitors to your business website SEO is justRead More »Why you can never Ignore SEO
Getting social media right can be tricky, despite the fact that we all use social media so frequently it can be tough to get anyRead More »The Essential Social Media Checklist – 2015
Thats a bold statement! Google has remained relatively untouched as the leader of search for over a decade. But if any organization is going toRead More »How Facebook Will Rival Google for Search
Looking for some cost-effective ideas for generating targeting leads for your sales team? Today I am putting together 8 of the most proven methods andRead More »8 Proven Lead Generation Methods
If you were one of the thousands of businesses burned by Google’s Panda & Penguin updates back in 2012/13 you might be a little waryRead More »Safe Link Building Techniques for 2015
If you sell online or simply have a website to display your business information, following events on April 21 you might have found a sharp dropRead More »Will Google’s Mobile Update Impact My Business?
You might create content with the hope of improving your search ranking, to give your site visitors something to read or just because you thinkRead More »9 Ways to get more bang from your web content
With Google’s mobile update just launched there is no lack of web designers trying to sell responsive web design to any local businessperson who will listen toRead More »The ROI of Responsive Design
If you want to increase your search engine rankings it can be hard to know where to start, or where you should be focusingRead More »SEO Checklist 2015
Search Engine Optimization is no overnight task. If you want to reach the top spot in Google you can expect to wait weeks or evenRead More »Leverage Online Directories to do SEO for You
Google Mobile Update Will Impact Your Search Rankings If you sell online or simply have a website to that dislays your business information, starting onRead More »What Google’s Mobile Update Means to Your Business?
Don’t Fall Victim to Black Hat SEO in 2015 Do you know how Google sees your website? Do you outsource your businesses SEO? Do youRead More »Black Hat SEO Can Destroy Your Business
SEO is No Overnight Task Read any worthwhile article on search engine optimization (SEO), and the message will be the same. To get to theRead More »Why SEO Is Worth The Wait
Using old SEO techniques can do more harm than good! It’s very easy to get caught up using the wrong SEO practices, especially when you’reRead More »Outdated SEO Techniques that Can Cost you Money
Google Pigeon algorithm may be a boon to local small businesses If your local business relies on Google traffic for prospects and customers, there’s aRead More »Google Pigeon – A Small Bird Making a Big Impact Online
Build your online brand in 2015 As 2015 rolls into full swing, you are probably contemplating ways to grow your business in the coming year?Read More »Build Your Online Brand and be Rewarded
It’s time for small businesses to take mobile marketing seriously Many small business owners believe that mobile apps and mobile marketing are reserved for largeRead More »The Benefits of a Mobile App for Small Business in 2015
Are You Ready to Sell to the Multi-Device Online Shopper Perhaps this is you. You’re standing in line waiting to order lunch. While waiting youRead More »Selling to the Multi-Device Internet Shopper
Google Short Cuts and Useful Searches We use it every day but few of us know that Google search holds many tricks and secrets. TheseRead More »Ten Ways To Make a Google Search Easier
Amazon is “biggest search competitor” – Google When thinking of Google’s competitors in the search engine market, you might think of Bing or Yahoo, orRead More »Next Big Search Engine – Amazon?
Are you selling on the mobile goldmine? Few of us leave our home now without our smartphones. They have become a staple of our dailyRead More »Go Mobile or Go Home!
An online presence is no longer a “nice to have”. Instead it is a necessity and a marketing staple of any business. The trouble isRead More »Can’t Afford A Website? – Google Probably Has One Ready For You
Take a look at the user base on Pinterest and one thing is certain. It’s a social network populated predominantly by women. In fact: 83%Read More »Pinterest – The Social Network for Women
Google, Panda, Penguin, Hummingbird. All terms that have lit the search engine landscape for some time. After all the discussion about algorithms and content, theRead More »Forget the Algorthims, SEO is Still About Keywords
For years Google AdWords has remained the go-to online advertising platform for small business, with other alternatives often neglected. Social media sites like Facebook haveRead More »Why Advertising on Facebook Makes Sense Today
If you’re unsure about marketing your business online there is one way you can cut through the fluff: When time is money, nothing beats payRead More »When Time is Money – It’s PPC Over SEO
By now most webmasters and business owners have become familiar with Panda. Google recently announced that they would be rolling out the latest addition toRead More »Panda 4.1 Continues to Penalize “Thin Content” Sites
In June 2011 Google announced that it would be introducing “authorship markup” to search results, thus linking each piece of content on the web withRead More »Google Authorship, Structured Snippets & Google Glass SEO
If you have a website, there are certain questions you need to answer before developing an online strategy. Pertaining to search engine marketing, what keywordsRead More »Four Ways to Easily Analyze the Competition Online
10 years ago Google co-founder Larry Page said that the focus of the search engine giant was to “Get users out of Google and toRead More »Is Google’s Own “Content” Strategy Impacting SEO
SEO can be a pretty complicated subject; after all there are at least 200 “major” factors that Google considers when ranking websites. Each of theseRead More »An Introduction to White Hat, Grey Hat & Black Hat SEO
Instagram is perhaps not the first place you would look to when you think about marketing with social media. Compared to Facebook, Instagram has aRead More »How Business is Using Instagram and How You can too
SEO, Search Engine Optimization, is a long term strategy. Over the long haul, it’s often cheaper than PPC or paying for a banner ad andRead More »10 Easy Ways to Make SEO Gains Right Now!
It’s not often you get SEO tips directly from Google. But just last week it was reported by Google that secure websites may start toRead More »Google Giving SEO Lift To Websites with SSL Certificates
Google wants to provide the best results possible, but indexing pretty much all of the world’s web pages is no easy task.. Many observers haveRead More »What The Changing State of Google & SEO Means To You
A few years back, before Google Panda’s introduction in February 2011, SEO was simpler than learning the alphabet. Alright, maybe not that simple, but itRead More »Keywords – How Important are they in Post Hummingbird-Panda-Penguin World
When we talk about SEO, we usually make an assumption that we’re talking about Google, after all it holds some 67% of the search engineRead More »The Differences Between Google & Bing Seo Algorithms
Lately, the world has been experiencing fast, significant, and historic changes in the way people shop and the way businesses market themselves. Just a fewRead More »Best Practices for Mobile SEO in 2014
Content marketing on Facebook can be a richly rewarding experience, both in terms of growth for your business and learning about the type of audience/customer/clientRead More »A Beginner’s Guide to Content Marketing on Facebook
The past 18 months has been a heady time for content marketers, a watershed in many ways. Content marketing for social media achieved a firmRead More »Content Marketing Strategies: SEO and Visitor Engagement
Business owners that run a successful business blog do two things right – they are committed to putting up great content and they measure theirRead More »Blogging Metrics a Business Blog Should Track
Choosing what keywords to use when developing content can make or break your business Keywords or key phrases are central to good content and searchRead More »How to Determine the Best Keywords for Your Site
If you own a small business, then you know drawing a lot of traffic to your business – both online and in the real worldRead More »SEO – How Small Businesses can Improve Search Rank on Google
A call to action is one of the most important pieces of a landing page design A call-to-action serves to encourage a visitor to takeRead More »The Beginner’s Guide to Creating a Compelling Call to Action
Both online and offline businesses stand to gain by optimizing their presence on the internet for local SEO. Almost 43% of searches on Google haveRead More »Six SEO Tips for Local Small Businesses
Some business owners are still dithering over how important it is to set up a mobile edition of their site. The obvious and concise answerRead More »How Important is a Mobile Version of Your Website
Google launched its latest search engine algorithm, Google Hummingbird, to coincide with its 15th birthday which fell on September 27th. The internet giant had begunRead More »Google Hummingbird -Features and Implications
Not long ago, when the subject of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) was brought up, the discussion started and ended withRead More »What Social Media Platform is Right For Your Business
There’s no denying that images speak louder than words. Add to that videos and you have a powerful combination of content that business owners haveRead More »Instagram, Pinterest, and Tumblr – The Top Image-Driven Social Media Sites for Business
If you own a small business, then you know drawing a lot of traffic to your business – both online and in the real worldRead More »Small Business Strategies for Google and Organic Search
If you have a website and struggling to get Google and anyone else to notice, there is an aspect of Search Engine Optimization (SEO) youRead More »Building a Strong Brand for the Sake of Search
One of the biggest complaints business people have about their site, and a main source of my business, is that their website is not turningRead More »SEO – Auditing Your Website
Many times when I start working with a client, the first thing the client brings up is keywords. Some of them will say “I knowRead More »How Keywords Boost SEO and PPC
You hear the complaints. You have them yourself. You post a great morsel of information on Facebook, and virtually no one sees it. Actually, aboutRead More »Problems With Facebook? Blame EdgeRank
Tried and true steps to grow your Facebook business Ah, the frustration. Almost 3 billion Facebook users and only a handful are fans of yourRead More »Facebook – 5 Steps to Grow Your Business
Lately, I’ve written a lot about links and their impact on Search Engine Optimization. A topic of emphasis has been the distinction between strong, authoritativeRead More »SEO – Disavow Bad Links with new Google Tool
I have this conversation a lot. I say to a new client “Do you have a Landing Page”. “Yes I do” is the answer, andRead More »SEO – Getting Customers and Leads with a Landing Page
When it comes to Search Engine Optimization or marketing, much has been made lately of changes that Google has been making in its algorithm. TheRead More »SEO – Things You Can Control to get a Higher Ranking
If you own a business and have a webpage, you have no doubt received emails from companies promising thousands of links to your site thatRead More »SEO – Bad Links Are Worse Than No Links
Now that many of us have finally figured out how to spell Pinterest along comes Instagram. Instagram is a mobile application that is the brainRead More »Using Instagram For Business
About a year ago Google launched Google Plus. It was the search engines giant’s first foray into the field of social media. Opinions about itsRead More »Online Marketing – Growing Your Business With Google Plus
So you’re a small business person who recently realized that putting a webpage online is the best way for you to advertise your business andRead More »The ABCs of SEO and Internet Commerce: Getting Found, Getting Customers, and Getting Paid.
Recently Google replaced Google Places with Google+ Local. One of the goals Google had in making the switch was to provide a platform where GoogleRead More »Online Reviews – More Important Than Ever
Google Places is gone. It is being replaced by Google+ Local. This is the latest move by Google to integrate Google Plus with more featuresRead More »Google Plus Local is In, Google Places is Out
Facebook’s new advertising format called Promoted Posts has just been launched. Promoted Posts allows Page administrators to turn any Timeline post into an ad thatRead More »Facebook’s Promoted Posts – What to Do and How it Works
Google’s Penguin algorithm was introduced on April 24th. Since it’s been almost a month since Penguin’s release now would be a good time to discussRead More »Google Penguin – Impact and Remedies
You’re fast asleep at 2:00 AM when you are awoken with a Eureka Moment. You have just discovered an idea for a spectacular smartphone app.Read More »An Introduction To Mobile App Marketing and SEO
By now, everyone who doesn’t live in a cave has heard about social media. Facebook, LinkedIn, Twitter, Pinterest, we know the names. As for theRead More »Social Media and Email Marketing – How They Coexist
What is Pinterest and how can it help me grow my business This is taken right from the pinterest.com website. “Pinterest is an online pinboard.Read More »Four Ways Pinterest Can Help Your Business
Google will be changing its algorithm again in the coming weeks. Google’s’ goal is to make the search results on Google Search as relevant andRead More »Google Readjusts the Playing Field for SEO
Not long ago, getting links to your site, and lots of them, was an important step in optimizing your site for search engine traffic. Not soRead More »Five Steps You Can Take to Build Powerful Inbound Links
Ask almost anyone who uses a computer and they will say that they have heard of a blog or blogging. Many people will tell youRead More »Five Reasons Why A Blog is Important For Business
Cloud computing is the newest rage in the internet’s development. There are many different definitions of what cloud computing is. In the broadest sense, itRead More »A Beginner’s Guide To Cloud Computing
If you are one of those who launched a website a couple years ago, set it up with a few keywords, and left it alone,Read More »Google’s Panda – Online Marketing Update
As most people with websites know by now, getting a webpage up and running is only the first step in getting customers through the door.Read More »Three Things To Know About Getting a High Page Rank
When thinking about advertising online, many business owners have questions about how to go about it.” Do I get my own site, or just listRead More »The First Steps to Getting on Page One of a Google Search
Elvin’s blog is the blog of Elvin Web Marketing. They say news travels fast these days. Well, it wasn’t long ago that you would beRead More »Welcome To Elvin’s Blog