Six SEO Mistakes to Avoid When Launching a New Site

Small business owners and webmasters often forget SEO when building a new website The process of optimizing a website for the search engines begins with the first letters of code that get written for the site. SEO (search engine optimization) is not an afterthought. It has to be planned for and implemented from the very beginning. While many webmasters and ecommerce store owners know this, they still make mistakes. Or worse still, they ignore it. Mistakes made in implementing search engine Read more […] […]

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Hibu Website Review – Is Hibu Really Worth the Money?

Hibu Website Review

Hibu is an international company offering website design and online marketing services for local businesses big and small.  Operated by the Yellow Pages, Hibu relies on the brand of its parent company for trust.  Used by thousands of businesses across the world, you would be forgiven for thinking Hibu is your one-stop solution to your online marketing needs.  However Hibu isn’t necessarily the answer to all of your problems.  In fact, they may create a few. Take a look at our Hibu website review Read more […] […]

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Proper SEO for a Product Page

Product SEO Can Bring Huge Rewards for Small Businesses If you’re running an e-commerce website, you need to ensure that each and every page on your website fulfills SEO criteria that search engines look for and reward. The difference between an unoptimized page and an optimized one is obvious; more successfully completed transactions and more money in your pocket. An ecommerce site optimized for the search engines generates more traffic and engages visitors, increasing their chances of becoming Read more […] […]

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Google has Released Penguin 4.0

Penguin 4.0 is Live For the uninitiated, Google released search algorithm update Penguin 1.0 in April of 2012. It was designed to clean up Google search pages that had been littered by spammy websites. Spammy sites are marked by keyword packed, worthless content that has no practical or informative use to the visitor.  Google’s goal has always been to show the best, most useful results on their search pages. Penguin, and its predecessor Panda, have effectively relegated these spammy sites to Read more […] […]

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Free CRM Tools for Sales Funnel Management

A well-oiled sales funnel needs a properly set-up CRM A properly fine-tuned sales funnel gently nudges leads and prospects into becoming customers, and then, hopefully clients. The online funnel comprises different stages, and with the right tools at your disposal, you can optimize the performance of each stage in the buying cycle. Many sales funnel or customer relationship management tools (CRM) are offered for a price. However, if you look hard enough, there are many great online tools that Read more […] […]

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Who can benefit from Ranking in Google Image Search

Google Image Search is a vastly underrated search platform The short answer to the question posed in the title of this post is that everyone can benefit from ranking in Google image search. If you have a website or a blog, then with a little due diligence you can generate very useful supplementary traffic via Google image search. And if you can rank for a search term on Google image search, then your website will likely experience a surge of traffic. If you rank for more than one such term, image Read more […] […]

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Are you branding your business effectively online?

Online Branding

The web is a big place. In order for your business to have a voice and stand-out from the rest, you need to brand it effectively online. Ultimately, the responsibility for a brand’s web presence is the business owner’s, whether or not you employ a marketing agency. How can this be done?   Not by a click of your fingers, that’s for sure! In this article, we’ll explore several straightforward ways to brand your business online, building up your identity, uniqueness and ultimately Read more […] […]

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3 Common Reasons Your Web Marketing Isn’t Working

Web Marketing Isn't Working

There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online.  They know that to be seen as a serious contender in today’s market, they need to not online have a presence on the internet, but be active in their online marketing efforts. Buy simply being online isn’t enough to guarantee an increase in business. Have you invested in web marketing but are yet to see any results?  YOUR NOT ALONE!   Why Your Web Marketing Isn’t Read more […] […]

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6 Tips to Increase Your Facebook Post Reach (Without Paying for Ads!)

With so much content being published on Facebook every day, it’s no surprise that your posts should get lost in the crowd so easily. Over the past few years Facebook has been continually introducing updates to lower post reach, in favor of those that pay for ads. It’s not unusual for a business with 1,000 fans for example, to reach only 2% of their fans with a status update.  Despite the fact that Facebook still remains the largest social network by a clear mile, it has led many businesses Read more […] […]

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