Most businesses know that they need to be registered with Google my Business to be visible to their local audience across Google’s services.  However depending on the experience level with SEO, you may fill in your hours, phone number and basic information and leave it at that. When it comes to competing for local search real estate, there are a lot of factors that can make a difference.  Just one of those factors is the use and optimization of images. In Google’s eyes, images help to Read more […]

Read More

Small business owners and webmasters often forget SEO when building a new website The process of optimizing a website for the search engines begins with the first letters of code that get written for the site. SEO (search engine optimization) is not an afterthought. It has to be planned for and implemented from the very beginning. While many webmasters and ecommerce store owners know this, they still make mistakes. Or worse still, they ignore it. Mistakes made in implementing search engine Read more […]

Read More

Product SEO Can Bring Huge Rewards for Small Businesses If you’re running an e-commerce website, you need to ensure that each and every page on your website fulfills SEO criteria that search engines look for and reward. The difference between an unoptimized page and an optimized one is obvious; more successfully completed transactions and more money in your pocket. An ecommerce site optimized for the search engines generates more traffic and engages visitors, increasing their chances of becoming Read more […]

Read More

Google Image Search is a vastly underrated search platform The short answer to the question posed in the title of this post is that everyone can benefit from ranking in Google image search. If you have a website or a blog, then with a little due diligence you can generate very useful supplementary traffic via Google image search. And if you can rank for a search term on Google image search, then your website will likely experience a surge of traffic. If you rank for more than one such term, image Read more […]

Read More

If you want to reach more customers online, you need to be on Google.  Most businesses realize this, but aren’t taking full advantage of the tools available to them. Google My Business is a free service making it easier for businesses to “be found” on Google.  These days 4 in 5 consumers search for local information on search engines, Google My Business makes sure your business is there when they do. The service helps to promote the local information people are looking for most, such Read more […]

Read More

Wondering why your website isn’t appearing in Google?  Today we’re going to look at some of the reasons your website might not appear in the search results & what you can do to fix the problem. If your website is not in Google, don’t panic! It is usually something simple that can easily be fixed.   1. Your Website is Too New This is one of the most common problems website owners face.  If your site is new it won’t automatically appear in Google until you tell them about it! Read more […]

Read More

For the past few years Google has put a lot of emphasis into local search.  In response to the growing desire for local information, Google has taken steps to improve local search for consumers and businesses. You have probably noticed when searching for local information the results are different; If not, don’t worry we’re going to break it down. What’s the difference between an Organic Search and Places Search? If I searched for “Electrical Contractors in CT”, Google will recognize Read more […]

Read More

If you asked me why your website isn’t on the first page of Google, you could get one of 100 different answers. There are hundreds, if not thousands of metrics used by Google when ranking websites. So you could easily spend days, if not weeks, discussing various theories & reasons why. Ultimately what determines your position In the search rankings is trust.  If Google doesn’t trust your business; you won’t reach the prime positions in the search results, simple. Google wants to Read more […]

Read More

Introduced back in April, Google’s mobile update came as a surprise millions of business owners, especially those without a mobile friendly website.  Billed as one of the most significant changes to Google’s search algorithm, the news of the update was so big it got airtime on major news networks worldwide. But what has been the impact 6 months after launch? Has Google’s Mobile Update really been as catastrophic as some thought? And what about the long term effects for businesses? UK Read more […]

Read More