Most businesses know that they need to be registered with Google my Business to be visible to their local audience across Google’s services.  However depending on the experience level with SEO, you may fill in your hours, phone number and basic information and leave it at that. When it comes to competing for local search real estate, there are a lot of factors that can make a difference.  Just one of those factors is the use and optimization of images. In Google’s eyes, images help to Read more […]

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If you want to reach more customers online, you need to be on Google.  Most businesses realize this, but aren’t taking full advantage of the tools available to them. Google My Business is a free service making it easier for businesses to “be found” on Google.  These days 4 in 5 consumers search for local information on search engines, Google My Business makes sure your business is there when they do. The service helps to promote the local information people are looking for most, such Read more […]

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Search Engine Optimization is no overnight task. If you want to reach the top spot in Google you can expect to wait weeks or even months to start seeing results from a well-managed SEO campaign. Webmasters must produce a myriad of backlinks, social media activity and good content, as well as optimizing their site for the keyword they wish to rank for. You might be surprised to find out that your website can rank on the first page of Google without any SEO at all.  By leveraging the prime positions Read more […]

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Build your online brand in 2015 As 2015 rolls into full swing, you are probably contemplating ways to grow your business in the coming year? You may be mindful of the importance of building a strong and uniquely identifiable online brand.  But what are the best ways to go about doing that in 2015? Here are four of the best methods you should be using to increase your brand awareness in 2015 Fully Embrace Mobile   By 2016 it is estimated that 90% of local advertising will be served on Read more […]

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An online presence is no longer a “nice to have”. Instead it is a necessity and a marketing staple of any business. The trouble is for many small business owners, the web can be a confusing, scary and even costly task. Especially for businesses that were successful before the internet. For many of those the question is asked “Why fix what isn’t broken”. Typically most people would start with a business website and then direct traffic to that site from social media, search engines, news Read more […]

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