Internet Marketing Archives - Elvin Web Marketing

How to Rank on Facebook, Amazon, Apple and YouTube

Posted on June 10, 2019 (June 10, 2019) by John Moffitt

Learning how to rank on these platforms can help with branding and sales. In the competitive online market that we live in today, ranking for your products and services in online searches requires exposure on all the available platforms, not just Google and other search engines. Learning how to rank on Facebook, Amazon, Apple, and YouTube can not only generate targeted traffic but also generate awareness. They can boost your brand’s profile, helping Google, Yahoo, Bing and other search engines Read more […] […]

Online Marketing Plan for Local Business Startups – Your 30 Day Plan

Posted on May 18, 2019 (May 20, 2019) by John Moffitt

The first 30 days of an online marketing plan is huge for your startup local business. Starting a new business is exciting. It’s like Spring, the opening day of baseball, a time when hope is high, expectations bright, and the future looking good. But all that can turn to gloom, regret and anxiety if your business doesn’t start showing positive results within a few months. That is why an online marketing plan is so important. You need a plan that will bring encouraging results without crushing Read more […] […]

Local Business Owner – Do you Know Who Your Website Visitors Are?

Posted on April 4, 2019 by John Moffitt

Most business owners have no idea who their website visitors are. Do you know who your website visitors are? Is your website attracting the right people? Are these people generating business for you? If you own a local small business, the answer to these questions is probably worth knowing. Questions local business owners should be asking about their website visitors: Who are my website visitors? Are they young or old; rich or poor; male or female? Are they buyers or information seekers? Read more […] […]

What Local Businesses Can Learn Through Google Algorithm Updates

Posted on March 12, 2019 (March 12, 2019) by John Moffitt

Most local businesses don’t keep up with Google Algorithm updates For anyone with a business that depends on the internet for a sizable share of their customer base, the instability of their search ranking can be maddening. They’re first one day, next time they look they’re down to number 7, the next time up to 3 and the next time off the first page completely. Why can’t they just stay in one place, preferably, of course, first! The answer lies in all the Google algorithm updates . According Read more […] […]

Google Changing from Search Engine to Answer Engine

Posted on February 22, 2019 (March 15, 2019) by John Moffitt

How Google morphing to an Answer Engine affects you. I had a client call a couple weeks ago. She said “John, I’ve watched our traffic over the last few weeks and it seems to be down”. I asked her if the calls were still coming in. She said,” Oh yes, we’re getting calls, just not as much traffic”. After we hung up, I thought to myself “It’s happening”. Anyone who follows Google as closely as we do know that Google is repositioning itself to be an answer engine rather than just Read more […] […]

Google’s web.dev Scoring Tool and Your Local Business

Posted on January 21, 2019 by John Moffitt

Web.dev is a great tool to help local businesses get to the top of a search engine page. Google’s web.dev tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website for performance, accessibility, SEO, and best practices. Performing the audit is simple and free. Enter the URL of the website to be tested and click on “Run Read more […] […]

7 SEO Tools for Local Businesses

Posted on December 2, 2018 by John Moffitt

7 SEO tools for local businesses that want to do it themselves. If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get into the process of optimizing content for search and benefiting from the results, you’ll be happy that you did. Search Engine Optimization (SEO) is painstaking work. That’s why many business owners leave it to a professional. But for Read more […] […]

Local Service Ads – Are They Worth Investing In?

Posted on November 23, 2018 (November 23, 2018) by Oliver Neely

Local service ads may be an affordable way to jump to the top of a Google search page. Local Service Ads is a product designed by Google specifically for local business leads. Originally called “home service ads”, it has since grown to encompass many more services and locations. These ads work well because they target people already poised for action, local searchers. Google local service ads differ from traditional Google ads several ways: You pay only for qualified leads not clicks Read more […] […]

Digital Marketing and Local SEO Trends in 2019

Posted on October 23, 2018 (November 5, 2018) by John Moffitt

Local SEO will be an important component of digital marketing in 2019 2019 is still months away. But if you wish to get the better of your competitors in the coming year then you need to begin now. Knowing how digital marketing will evolve in 2019 will enable you to prepare for it right away. Digital marketing trends are always evolving and you should consider implementing those that are a good fit for our business, where your marketing is today and where you’d like it to be in the future. Staying Read more […] […]

Local SEO – On-site or Off-site SEO?

Posted on August 17, 2018 (August 17, 2018) by John Moffitt

Off-site SEO is difficult but will pay dividends down the road More than 8 out of 10 consumers search for businesses using search engines. If you run a local business, then you don’t have an option but to focus on SEO – both on-site and offsite. Here’s a nice way to understand what either SEO does. On-site SEO lets you determine what you wish to rank for. Off-site SEO determines how high on the search engines your website ranks for the relevant search terms. A little thought tells us that Read more […] […]