Link building is difficult but here are steps local small businesses can take to improve their search ranking. Link building is one of the most difficult, and beneficial, aspects of SEO. It requires persistence and planning to run a link building campaign well. But if you’re a small business with a limited budget for SEO, how can you build enough quality links to make a difference in your business? There are some ways and here they are. Reciprocal Linking – I’ll link to you if you link Read more […]

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Quality. With Google, it is always about quality. Low quality pages can hurt your visitor experience and SEO ranking. Google wants to show the best, most reliable and helpful web pages every time someone enters a search query.  When someone clicks on a link in the search results, Google wants them to find what they’re looking for. Such a page may receive a high quality score from Google. If a web page is deemed to be of “high quality” it is far more likely to appear nearer the top than Read more […]

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In the past SSL certificates were used mainly by large e-commerce organizations who conduct thousands of online sales every day. However SSL certificates are now being used by businesses of all sizes to keep their customers data safe and indicate an increased level of trust. More than 43% of small businesses targeted by hackers The threat from cybercrime is not going away any time soon, in fact they’re on the rise with a dramatic rise in attacks over the 5 years.  One study by security experts Read more […]

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Small business owners and webmasters often forget SEO when building a new website The process of optimizing a website for the search engines begins with the first letters of code that get written for the site. SEO (search engine optimization) is not an afterthought. It has to be planned for and implemented from the very beginning. While many webmasters and ecommerce store owners know this, they still make mistakes. Or worse still, they ignore it. Mistakes made in implementing search engine Read more […]

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Product SEO Can Bring Huge Rewards for Small Businesses If you’re running an e-commerce website, you need to ensure that each and every page on your website fulfills SEO criteria that search engines look for and reward. The difference between an unoptimized page and an optimized one is obvious; more successfully completed transactions and more money in your pocket. An ecommerce site optimized for the search engines generates more traffic and engages visitors, increasing their chances of becoming Read more […]

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Google Image Search is a vastly underrated search platform The short answer to the question posed in the title of this post is that everyone can benefit from ranking in Google image search. If you have a website or a blog, then with a little due diligence you can generate very useful supplementary traffic via Google image search. And if you can rank for a search term on Google image search, then your website will likely experience a surge of traffic. If you rank for more than one such term, image Read more […]

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Getting visitors to your website is one thing, getting them to stay is something else. You can have a website full of great content, but if people don’t stay long enough to see it, it’s worthless. Obviously the longer you can keep people on your website, the greater chance you have to make money from them. So what can you do to make visitors stick around?       How to keep people on your website 1. Reduce Frustrations Among the reasons that visitors leave your Read more […]

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Looking for some cost-effective ideas for generating targeting leads for your sales team?  Today I am putting together 8 of the most proven methods and tips you can use to put them into place.   Content Marketing & Blogging Content marketing may be one of the most drawn-out methods in this list, but it is by far one of the most effective and most relevant methods for lead-gen. Today consumers know what they want and where to find it, producing quality, regular content through blogging Read more […]

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Search Engine Optimization is no overnight task. If you want to reach the top spot in Google you can expect to wait weeks or even months to start seeing results from a well-managed SEO campaign. Webmasters must produce a myriad of backlinks, social media activity and good content, as well as optimizing their site for the keyword they wish to rank for. You might be surprised to find out that your website can rank on the first page of Google without any SEO at all.  By leveraging the prime positions Read more […]

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Google Mobile Update Will Impact Your Search Rankings If you sell online or simply have a website to that dislays your business information, starting on April 21, you may find your website moving up the Google search rankings. Or you may see a significant drop in traffic from a Google search. Acting on well documented frustrations from mobile users, Google announced their first mobile ranking update. Starting April 21st Google’s mobile update will enforce higher standards for all websites in its Read more […]

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