Link building is difficult but here are steps local small businesses can take to improve their search ranking. Link building is one of the most difficult, and beneficial, aspects of SEO. It requires persistence and planning to run a link building campaign well. But if you’re a small business with a limited budget for SEO, how can you build enough quality links to make a difference in your business? There are some ways and here they are. Reciprocal Linking – I’ll link to you if you link Read more […]

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Most businesses know that they need to be registered with Google my Business to be visible to their local audience across Google’s services.  However depending on the experience level with SEO, you may fill in your hours, phone number and basic information and leave it at that. When it comes to competing for local search real estate, there are a lot of factors that can make a difference.  Just one of those factors is the use and optimization of images. In Google’s eyes, images help to Read more […]

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  Traditional local business directives such as the yellow pages have been in slow decline for some years now.  Instead consumers are turning online to find local businesses and local information.  They expect your typical local business to have a sophisticated online presence, on social media, in local directories and search engines. If your business isn’t there, you can’t do business with them, and chances are they’ll use a competitor instead! One of the easiest ways to increase Read more […]

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If you want to reach more customers online, you need to be on Google.  Most businesses realize this, but aren’t taking full advantage of the tools available to them. Google My Business is a free service making it easier for businesses to “be found” on Google.  These days 4 in 5 consumers search for local information on search engines, Google My Business makes sure your business is there when they do. The service helps to promote the local information people are looking for most, such Read more […]

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Looking to improve your local search ranking? If you’re a local business with a website, you need to know about the 3 pack. Getting in the coveted 3-pack will help you reach more local customers, stand out from your competitors and get more out of search engine marketing (in less time). The 3-pack (formally known as the 7-pack to make things more confusing), is found in local Google searches (See right). If a local search returns a 3-pack, it will always appear at the top of the page, Read more […]

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Book an Appointment Direct From the Search Results Over the past month Google has been testing a new feature which allows searchers to book an appointment direct from the search results. The search giant regularly tests new ideas for its flagship search engine, they are generally shown for a small number of search queries.  Many of these ideas don’t make it to light, however this latest poses some interesting questions. The proposed feature means that searchers can make a booking with a Read more […]

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  In today’s digital age consumers expect every business to have an online presence. Elvin Web Marketing wants to help make that easier by giving one small business a custom built website completely FREE.  As an online marketing agency Elvin Web Marketing works with small & local businesses to help them get the most out of the internet. Owner of the company, John Moffitt said: “Nothing provides a small company more value than online marketing. Its comparative low cost coupled Read more […]

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With local search firmly on the rise, Siri is just another way of capitalize on the rapidly growing mobile market, especially for local businesses. It is understood that 56% of “on the go” mobile searches have local intent. As voice command continues to become common practice, optimizing for services like Siri will become even more important. Even if you don’t receive any extra traffic from Siri, these are all good practices that will aid your online marketing regardless.   How Read more […]

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