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Every Local Business Needs Review Cards

Trip Adviser review card
Review cards can be the difference between success and struggle for a local business If you market your local business online, you need review cards.  They stand out, they get noticed, they drum up more business. Plus, they are so inexpensive and simple! Ever searched for the best restaurant in your area? You’ll probably find that the top listings have a load of reviews that testify to the fact they’re the best; that’s no coincidence. Reviews play a big role in ranking businesses on Google, Read more […] […]

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What Local Businesses Can Learn Through Google Algorithm Updates

Google Algorithm Update
Most local businesses don’t keep up with Google Algorithm updates For anyone with a business that depends on the internet for a sizable share of their customer base, the instability of their search ranking can be maddening. They’re first one day, next time they look they’re down to number 7, the next time up to 3 and the next time off the first page completely. Why can’t they just stay in one place, preferably, of course, first! The answer lies in all the Google algorithm updates . According Read more […] […]

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Google Changing from Search Engine to Answer Engine

Answer Engine
How Google morphing to an Answer Engine affects you. I had a client call a couple weeks ago. She said “John, I’ve watched our traffic over the last few weeks and it seems to be down”. I asked her if the calls were still coming in. She said,” Oh yes, we’re getting calls, just not as much traffic”. After we hung up, I thought to myself “It’s happening”. Anyone who follows Google as closely as we do know that Google is repositioning itself to be an answer engine rather than just Read more […] […]

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Google’s web.dev Scoring Tool and Your Local Business

web.dev
Web.dev is a great tool to help local businesses get to the top of a search engine page. Google’s web.dev  tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website for performance, accessibility, SEO, and best practices. Performing the audit is simple and free. Enter the URL of the website to be tested and click on “Run Read more […] […]

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2018 Local Search Ranking Factors Released

Local Search Ranking Factors
The Moz 2018 local search ranking factors study is out Updated for 2018, the Moz Local Search Ranking Study is the most comprehensive, valued study into local search. It gives a strong indication of what SEO strategies are working now and what should work in the coming year. The rankings are an aggregate of factors that leading SEO experts believe were the most important factors to consider in 2018.   So what should you be spending your time on for local search success in 2019?  Read more […] […]

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7 SEO Tools for Local Businesses

SEO Tools for Local Businesses
7 SEO tools for local businesses that want to do it themselves. If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get into the process of optimizing content for search and benefiting from the results, you’ll be happy that you did. Search Engine Optimization (SEO) is painstaking work.  That’s why many business owners leave it to a professional. But for Read more […] […]

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Local Service Ads – Are They Worth Investing In?

local service ads
Local service ads may be an affordable way to jump to the top of a Google search page. Local Service Ads is a product designed by Google specifically for local business leads.  Originally called “home service ads”, it has since grown to encompass many more services and locations. These ads work well because they target people already poised for action, local searchers. Google local service ads differ from traditional Google ads several ways: You pay only for qualified leads not clicks Read more […] […]

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5 Ways to Get More Calls from Google my Business

If you want to get more calls, Google my Business is a great place to look. Google makes it easy to call local businesses People searching for local searches are often primed to take action But none of this guarantees that they will call you.  So what can you do to get more calls from Google my Business?   1. Add your opening hours This is really simple but people do leave this section blank so I have included it.  Google will show listings that are open over ones that Read more […] […]

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How to Spy on Your Competitors With Google My Business

In an effort to encourage more businesses to use the posts feature of Google My Business, Google has introduced a “Businesses like yours are posting!” section in the GMB dashboard.   Updated regularly it gives a carousel of latest posts from nearby businesses in the same or similar industry. It tells you the name of the business, how close they are and if appropriate gives you a link if they choose a “learn more” button.   It’s great for GMB post ideas If nothing else Read more […] […]

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