Google’s web.dev Scoring Tool and Your Local Business

web.dev

Web.dev is a great tool to help local businesses get to the top of a search engine page. Google’s web.dev  tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website for performance, accessibility, SEO, and best practices. Performing the audit is simple and free. Enter the URL of the website to be tested and click on “Run Read more […] […]

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2018 Local Search Ranking Factors Released

Local Search Ranking Factors

The Moz 2018 local search ranking factors study is out Updated for 2018, the Moz Local Search Ranking Study is the most comprehensive, valued study into local search. It gives a strong indication of what SEO strategies are working now and what should work in the coming year. The rankings are an aggregate of factors that leading SEO experts believe were the most important factors to consider in 2018.   So what should you be spending your time on for local search success in 2019?  Read more […] […]

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7 SEO Tools for Local Businesses

SEO Tools for Local Businesses

7 SEO tools for local businesses that want to do it themselves. If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get into the process of optimizing content for search and benefiting from the results, you’ll be happy that you did. Search Engine Optimization (SEO) is painstaking work.  That’s why many business owners leave it to a professional. But for Read more […] […]

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Local Service Ads – Are They Worth Investing In?

local service ads

Local service ads may be an affordable way to jump to the top of a Google search page. Local Service Ads is a product designed by Google specifically for local business leads.  Originally called “home service ads”, it has since grown to encompass many more services and locations. These ads work well because they target people already poised for action, local searchers. Google local service ads differ from traditional Google ads several ways: You pay only for qualified leads not clicks Read more […] […]

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5 Ways to Get More Calls from Google my Business

If you want to get more calls, Google my Business is a great place to look. Google makes it easy to call local businesses People searching for local searches are often primed to take action But none of this guarantees that they will call you.  So what can you do to get more calls from Google my Business?   1. Add your opening hours This is really simple but people do leave this section blank so I have included it.  Google will show listings that are open over ones that Read more […] […]

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How to Spy on Your Competitors With Google My Business

In an effort to encourage more businesses to use the posts feature of Google My Business, Google has introduced a “Businesses like yours are posting!” section in the GMB dashboard.   Updated regularly it gives a carousel of latest posts from nearby businesses in the same or similar industry. It tells you the name of the business, how close they are and if appropriate gives you a link if they choose a “learn more” button.   It’s great for GMB post ideas If nothing else Read more […] […]

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GMB Website – Why You Should Create One

GMB-Website-Example

A GMB website will help with local SEO If you’re a business owner and a DYI digital marketer, you may have noticed in your Google my Business listing manager that there is a tab for a website.  Clicking that tab will get you started to building your businesses GMB webite. For any business without a website its a nice value add.  It’s only one page with limited flexibility but it acts as a good central location for all of the essential information about your business. Hours, contact Read more […] […]

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GMB Questions & Answers – Most Underused Feature?

GMB Questions & Answers is a great way to engage customers and prospects GMB Questions and Answers first started appearing on Google my Business back in August 2017.  Initially only available on android devices, it later rolled out across all devices in early 2018.   The feature allows consumers to ask questions such as: Does this restaurant offer gluten free options? How long is a consultation How long does x service take Technically anyone with a Google account Read more […] […]

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Local SEO – On-site or Off-site SEO?

off-site local seo

Off-site SEO is difficult but will pay dividends down the road More than 8 out of 10 consumers search for businesses using search engines. If you run a local business, then you don’t have an option but to focus on SEO – both on-site and offsite. Here’s a nice way to understand what either SEO does. On-site SEO lets you determine what you wish to rank for. Off-site SEO determines how high on the search engines your website ranks for the relevant search terms. A little thought tells us that Read more […] […]

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Ten Link Building Strategies For Local Businesses

Link building is difficult but here are steps local small businesses can take to improve their search ranking. Link building is one of the most difficult, and beneficial, aspects of SEO. It requires persistence and planning to run a link building campaign well. But if you’re a small business with a limited budget for SEO, how can you build enough quality links to make a difference in your business? There are some ways and here they are. Reciprocal Linking – I’ll link to you if you link Read more […] […]

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