The answer is reviews are very important for local SEO. There is no doubt that reviews can be extremely beneficial to businesses of all kinds.  Most consumers look for reviews when researching a product or service provider in their local area.  Over 90% of consumers read online reviews and almost as many refer to them when making a purchasing decision. You may have heard about a link between reviews and a local businesses search engine ranking.   But do reviews really make a difference?  Read more […]

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Link building is difficult but here are steps local small businesses can take to improve their search ranking. Link building is one of the most difficult, and beneficial, aspects of SEO. It requires persistence and planning to run a link building campaign well. But if you’re a small business with a limited budget for SEO, how can you build enough quality links to make a difference in your business? There are some ways and here they are. Reciprocal Linking – I’ll link to you if you link Read more […]

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The Knowledge Panel and 3-Pack – What you need to do  In 2011, it was Google’s position that they wanted to get visitors off the search page and onto a website that provided the best answer to a search query as quickly as possible. That is no longer true. While Google still wants to provide the best answer to your question, that doesn’t always mean sending you to another website to find it.  More and more of Google’s updates are designed to keep users on the search engine itself. If Read more […]

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Quality. With Google, it is always about quality. Low quality pages can hurt your visitor experience and SEO ranking. Google wants to show the best, most reliable and helpful web pages every time someone enters a search query.  When someone clicks on a link in the search results, Google wants them to find what they’re looking for. Such a page may receive a high quality score from Google. If a web page is deemed to be of “high quality” it is far more likely to appear nearer the top than Read more […]

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Is there a trade off between responsive design and site speed? People are using their mobile devises to search the internet more and more. Over half of all web searches are now conducted on a mobile devise and businesses haven taken notice. Most websites nowadays are built on a responsive design platform. Responsive design allows websites to adjust to the device they’re being displayed on. It greatly enhances the visitor experience. But many believes it has a negative effect on site speed. Read more […]

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In the past SSL certificates were used mainly by large e-commerce organizations who conduct thousands of online sales every day. However SSL certificates are now being used by businesses of all sizes to keep their customers data safe and indicate an increased level of trust. More than 43% of small businesses targeted by hackers The threat from cybercrime is not going away any time soon, in fact they’re on the rise with a dramatic rise in attacks over the 5 years.  One study by security experts Read more […]

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Most businesses know that they need to be registered with Google my Business to be visible to their local audience across Google’s services.  However depending on the experience level with SEO, you may fill in your hours, phone number and basic information and leave it at that. When it comes to competing for local search real estate, there are a lot of factors that can make a difference.  Just one of those factors is the use and optimization of images. In Google’s eyes, images help to Read more […]

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Landscapers, swimming pool service companies, golf courses, ski resorts. What do they all have in common? Their businesses and activity is dictated by the season. Each of these businesses, and others, have entire months when business is not coming in. In terms of online marketing, what steps should a seasonal business take to leverage the downtime in the off season and to maximize profits when business is in season? Unfortunately, many owners of a seasonal business don’t do much at all. They exhale Read more […]

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How long should it take for your local SEO efforts to show results? One of the first questions business owners ask before starting with local SEO is “how long will it take”.  It’s important to remember that it takes time for good SEO to take effect, but exactly how long can you expect to wait before you start seeing results? There’s no “one size fits all” rule for SEO.  When you start seeing a return on investment can depend on a variety of factors, from the age of your business, Read more […]

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Small business owners and webmasters often forget SEO when building a new website The process of optimizing a website for the search engines begins with the first letters of code that get written for the site. SEO (search engine optimization) is not an afterthought. It has to be planned for and implemented from the very beginning. While many webmasters and ecommerce store owners know this, they still make mistakes. Or worse still, they ignore it. Mistakes made in implementing search engine Read more […]

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